# 401K GENERATION

> FINRA firm 154279 · ACTIVE · ALTAMONTE SPRINGS,, FL

## Key facts

- **FINRA firm ID:** 154279
- **Firm name:** 401K GENERATION
- **Other names:** 401K GENERATION, WINTER PARK WEALTH MANAGEMENT, RW DIRECT, ROJAS FINANCIAL SERVICES
- **Investment Adviser scope:** ACTIVE
- **SEC IA file number:** 801-71606
- **Branches:** 2
- **Has disclosure events:** No
- **Headquarters:** ALTAMONTE SPRINGS,, FL, 32714, United States

## Primary source

FINRA BrokerCheck: https://brokercheck.finra.org/firm/summary/154279

## Citation

> FINRA BrokerCheck, firm 154279 (401K GENERATION). Retrieved via AI Analytics 2026-06-25 from https://api.ai-analytics.org/broker/154279.

---

*[FINRA firms dataset](/datasets/finra-firms) · CC0 1.0*