# Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions

> **NCT06412276** · NA · COMPLETED · sponsor: **University of Liverpool** · enrollment: 2051 (actual)

## Conditions studied

- Food Selection
- Healthy Eating
- Eating Behavior

## Interventions

- **BEHAVIORAL:** Control
- **BEHAVIORAL:** Product price promotions removed
- **BEHAVIORAL:** Bulk buy reductions removed
- **BEHAVIORAL:** Volume value pricing removed
- **BEHAVIORAL:** No price-based incentives

## Key facts

- **NCT ID:** NCT06412276
- **Lead sponsor:** University of Liverpool
- **Sponsor class:** OTHER
- **Phase:** NA
- **Study type:** INTERVENTIONAL
- **Status:** COMPLETED
- **Start date:** 2024-06-01
- **Primary completion:** 2024-07-26
- **Final completion:** 2024-10-28
- **Target enrollment:** 2051 (ACTUAL)
- **Last updated:** 2024-11-01

## Collaborators

- [object Object]
- [object Object]
- [object Object]

## Primary source

ClinicalTrials.gov registry: https://clinicaltrials.gov/study/NCT06412276

## Citation

> US National Library of Medicine, ClinicalTrials.gov registration NCT06412276, "Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions". Retrieved via AI Analytics 2026-06-24 from https://api.ai-analytics.org/clinical/NCT06412276. Licensed CC0.

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