Consent Agreement and Final Order to resolve misbranding of two d-CON rodenticide products (d-CON XVI Kills House Mice, EPA Registration Number 7969-383-3282 and d-CON XVII Kills House Mice, EPA Registration Number 7969-384-3282) for the claim 10X Tastier Than Lead Competitor. Respondent will pay a penalty of $458,000 and return to compliance.