# Allowing Earlier Equipment Marketing and Importation Opportunities
> **Federal Communications Commission** · Final rule. · Published 2021-09-20 · Effective 2021-10-20 · 86 FR 52088
## Document
- **Document number:** 2021-19385
- **Category:** equipment-auth
- **Federal Register citation:** 86 FR 52088
- **CFR reference:** 47 CFR 2
- **Publication date:** 2021-09-20
- **Effective date:** 2021-10-20
- **FCC docket:** ET Docket No. 20-382
## Abstract

The Federal Communications Commission (Commission) adopts targeted enhancements that will modernize the Commission's marketing and importation rules to allow radiofrequency (RF) equipment manufacturers to better gauge consumer interest and prepare for new product launches. These steps will further the communications sector's ability to drive innovation that will advance America's global competitiveness and promote economic growth. As product development cycles have accelerated, new marketplace models and assessment tools have emerged that rely on individual interest to fund products, optimize production, and match imports to anticipated sales. The rules the Commission is adopting will allow manufacturers to better use these tools to quickly deploy new technologies and devices to consumers while ensuring that communications equipment subject to equipment authorization continues to meet the Commission's stringent program requirements.

## Source
- [Federal Register document](https://www.federalregister.gov/documents/2021/09/20/2021-19385/allowing-earlier-equipment-marketing-and-importation-opportunities)
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