# Community Outreach and Engagement

> **NIH NIH P30** · UNIVERSITY OF WISCONSIN-MADISON · 2021 · $193,953

## Abstract

The long-term goal of UWCCC Community Outreach and Engagement activities is to decrease cancer 
incidence and mortality among populations within our catchment area and beyond, including our 
minority and underserved populations. We will achieve this goal through partnerships with other 
 health delivery systems and state and community agencies for dissemination of evidence-based 
findings. Our specific aims are: (1) to understand our catchment area population through improved 
data collection and analysis, with a special emphasis on identifying disparities, (2) to engage our 
catchment area and state in clinical trials that are relevant to and appropriate for our 
populations, including underserved populations, and (3) to work with and serve our community 
organizations, affiliated health systems, and regional networks in the dissemination and 
implementation of evidence-based interventions and health policy recommendations, particularly 
for underserved populations. To accomplish these aims, the UWCCC engages researchers to build the 
evidence base for interventions to benefit our catchment area and beyond, as well as integrate what 
we learn from our catchment area into future research. Our UWCCC engagement activities and 
scientific programs have focused on areas of significant cancer burden within our 36- county 
catchment, including lung, breast, colorectal, and prostate cancer. Focus areas include lung and 
breast cancer among African Americans, cervical cancer among Hispanics, lung and colorectal cancer 
among American Indians, and delays in diagnosis among our rural residents. Colonoscopy screening 
rates are low and smoking rates are high among low income residents, while alcohol consumption is 
high. Through leveraging our extensive networks for research and outreach, we will engage our 
catchment area residents in clinical trials and the broad- based activities that have been 
shown to improve the health of, and in particular for, our disadvantaged populations. We 
specifically expand engagement of our catchment area participants in clinical trials facilitated 
through the National Clinical Trials Network, the Veterans Administration Hospitals and Clinics, 
the Precision Medicine Molecular Tumor Board, and the UW Center for Tobacco Research and 
Intervention. Disparities in clinical trial recruitment will be targeted by assessing and 
 addressing barriers to clinical trials participation, improving recruitment materials, and 
developing targeted and culturally appropriate outreach. Our broad-based outreach activities 
include dissemination and implementation of evidence-based interventions and health policy 
recommendations for tobacco cessation, HPV vaccine uptake, colorectal cancer screening, and alcohol 
use. We will also continue to expand our Cancer Clear and Simple curriculum developed 
specifically for rural areas. Overall, we expect that these activities will continue to have a 
substantial positive impact on reducing the burde...

## Key facts

- **NIH application ID:** 10147681
- **Project number:** 5P30CA014520-47
- **Recipient organization:** UNIVERSITY OF WISCONSIN-MADISON
- **Principal Investigator:** Amy TRENTHAM-DIETZ
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2021
- **Award amount:** $193,953
- **Award type:** 5
- **Project period:** 1997-04-25 → 2023-03-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10147681

## Citation

> US National Institutes of Health, RePORTER application 10147681, Community Outreach and Engagement (5P30CA014520-47). Retrieved via AI Analytics 2026-05-23 from https://api.ai-analytics.org/grant/nih/10147681. Licensed CC0.

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