# Community Liaison and Recruitment Core

> **NIH NIH P30** · UNIVERSITY OF ALABAMA AT BIRMINGHAM · 2021 · $19,737

## Abstract

Project Summary/Abstract – Community Liaison and Recruitment Core
The Deep South Resource Center for Minority Aging Research (RCMAR) is a collaborative of four unique
Southern institutions with complementary strengths: The University of Alabama at Birmingham, Morehouse
School of Medicine, Tuskegee University, and The University of Alabama. The primary objectives of the
Community Liaison and Recruitment Core (CLRC) are to (1) educate, train, and mentor Scientists in theory-
based approaches to engaging older African Americans (AAs) in health-related research, (2) assist RCMAR
Scientists in recruiting older AAs into their research studies, and (3) build a sustainable infrastructure that will
generate and disseminate new knowledge regarding the science of recruitment and retention. Our approach to
recruitment and retention draws upon research that addresses the role of culture in promoting health among
older AAs. Older AAs rely, to a greater extent, on their minority segregated communities, their cultural values,
and their kinship systems to receive health information. In addition to family and extended kinship networks,
older AAs place high value on their religious beliefs and practices. Because of this, recruitment and retention
endeavors should reflect this rich cultural fabric and employ strategies that are theory-based and culturally
relevant. In this application, we build upon our existing rural and urban community-based infrastructure that
has fostered community capacity for active engagement in clinical research and has served as a catalyst to
increase participation of older AAs in health-related research studies. We envision continued mutually
beneficial engagement, fostering opportunities both for the CLRC and RCMAR Scientists to solicit community
input on the development of potential research questions and for community members to enjoy enhanced
access to state-of-the-art clinical research focused on older AAs. To accomplish these broader goals, we
propose the following specific aims for the Community Liaison and Recruitment Core of the Deep South
RCMAR: (1) Work collaboratively with the Research Education Component (REC) to educate, train, and
mentor RCMAR Scientists regarding the theory and approach to community engagement and assist RCMAR
Scientists in recruiting older AAs to their research studies; (2) Advance scientific knowledge in the area of
recruitment and retention of older urban and rural AAs by empirically testing recruitment and retention
strategies developed in partnership with community members; (3) Expand capacity for community-academic
partnerships to support the recruitment and retention of older urban and rural AAs; and (4) Disseminate
research findings to the scientific community and the communities we serve. Through the activities of the
CLRC, we expect that RCMAR Scientists will continue to have access to evidence-based recruitment and
retention tools for both urban and rural older AAs, and realize enhanced participa...

## Key facts

- **NIH application ID:** 10219046
- **Project number:** 5P30AG031054-14
- **Recipient organization:** UNIVERSITY OF ALABAMA AT BIRMINGHAM
- **Principal Investigator:** MARTHA R CROWTHER
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2021
- **Award amount:** $19,737
- **Award type:** 5
- **Project period:** 2007-09-30 → 2023-06-30

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10219046

## Citation

> US National Institutes of Health, RePORTER application 10219046, Community Liaison and Recruitment Core (5P30AG031054-14). Retrieved via AI Analytics 2026-05-25 from https://api.ai-analytics.org/grant/nih/10219046. Licensed CC0.

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