# Core E:  University of Kentucky Alzheimer's Disease Core Center

> **NIH NIH P30** · UNIVERSITY OF KENTUCKY · 2021 · $301,390

## Abstract

Project Summary/Abstract: Outreach, Recruitment and Engagement Core
The Outreach, Recruitment and Engagement (ORE) Core plays a central role in achieving UK-ADRC goals by
functioning as a key link between the Center and the local and state communities. ORE Core programs and
activities have created and will maintain an educated local community eager to receive updated information on
AD and to participate in our Center’s research. Through ORE Core efforts, the UK-ADRC will continue to work
with both the Commonwealth of Kentucky and UK partners in directing state and institutional responses to
meeting dementia health care needs and increasing health literacy in the elderly. ORE Core activities include
recruitment and retention of diverse participants into a longitudinal cohort with annual clinical examinations and
brain donation upon death. Other activities involve the development and testing of innovative outreach and
engagement activities in the community to increase awareness of AD/ADRD plus the importance of research
and research participation. Over the past five years, the ORE Core has taken the lead in developing innovative
partnerships and products to support research participation by African Americans, the largest minority group in
Kentucky. We will continue to emphasize recruitment and retention of research participants at the earliest
stages of the cognitive continuum (Cognitively Normal and MCI). These efforts involve engaging these
participants in the ADRC longitudinal cohort, as well as activities to enhance agreement to brain donation,
willingness to engage in affiliated clinical studies and therapeutic trials, and donation of antemortem
biospecimens. In the next cycle, we will maintain and further build on these efforts and partnerships through
the following specific aims:
Aim 1. Recruit and retain participants into our longitudinal cohort, affiliated research, and NIA initiatives,
focusing on improving recruitment and retention of African Americans and other URGs.
Aim 2. Increase community awareness of AD and ADRD through the promotion of health literacy that further
enhances recruitment and retention of minority participants in research.
Aim 3. Evaluate the effectiveness of our activities with both qualitative and quantitative metrics.
Aim 4. Support the UK-ADRC Cores to maximize national and international collaborations.
The ORE Core plays a critical role in the UK-ADRC and works closely with the other Cores to support
recruitment and retention activities for research protocols, clinical trials, and national initiatives; increase
community awareness of AD and maintain a strong presence in the African-American community; and support
outreach initiatives for the lay community in collaboration with key partners. These functions are vital to the UK-
ADRC mission to catalyze outstanding and innovative research, outreach, education, and clinical programs.

## Key facts

- **NIH application ID:** 10261966
- **Project number:** 1P30AG072946-01
- **Recipient organization:** UNIVERSITY OF KENTUCKY
- **Principal Investigator:** Frederick Schmitt
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2021
- **Award amount:** $301,390
- **Award type:** 1
- **Project period:** 2021-08-01 → 2026-06-30

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10261966

## Citation

> US National Institutes of Health, RePORTER application 10261966, Core E:  University of Kentucky Alzheimer's Disease Core Center (1P30AG072946-01). Retrieved via AI Analytics 2026-05-24 from https://api.ai-analytics.org/grant/nih/10261966. Licensed CC0.

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