# Evaluating nutrition labeling policy changes in the US and Mexico.

> **NIH NIH R01** · UNIVERSITY OF SOUTH CAROLINA AT COLUMBIA · 2021 · $629,027

## Abstract

PROJECT SUMMARY
 The United States (US) and Mexico have the highest prevalence of obesity in the world. In the US, Latinxs,
who comprise the largest ethnic minority group, have disproportionately high rates of poor diet quality, obesity,
and diet-related health outcomes. Food labeling is a low-cost, wide-reaching intervention for communicating
nutrition information to consumers so they can make more informed, healthier food choices. Between 2020 and
2021, the US is changing the Nutrition Facts Label (NFL) on pre-packaged foods, which will increase the
visibility of calorie amounts and serving sizes while introducing information on added sugar. NFLs have been
criticized, however, for their complexity and location on the back of packaging. Front-of-package (FOP)
nutrition labels provide more visible and simplified information on the nutritional value of foods, enabling
consumers to easily compare options at the point of product selection. Between 2020 and 2021, Mexico will
implement mandatory FOP warnings in the form of prominent “stop signs” on packaged foods that are high in
calories, sodium, sugar, saturated fat, or trans fats, as well as products with added caffeine or non-caloric
sweeteners. To evaluate the relative effectiveness of these new US and Mexican policies, the current proposal
leverages data from the International Food Policy Study (IFPS), which has annually surveyed approximately
4000 US and 4000 Mexican adults since 2018. Funding for Mexico ends in 2020, though funding is secured for
the US through 2024. Mexicans and US Latinxs with lower educational attainment – key groups with
disproportionately high obesity rates and for whom the FOP warnings may be most effective – have been
under-represented in IFPS surveys. The proposed study will continue annual surveys of Mexican consumers
through 2024 (n=4000/year) while providing an oversample of US Mexican Americans (MAs; n=2000/year)
who comprise approximately two-thirds of all US Latinxs. We will recruit additional samples of Mexicans
(n=1500/year) and MAs (n=1500/year) with lower education. This pre/post study will compare within- and
between-countries over time to address two aims. Aim 1 will evaluate the impact of the mandatory FOP
warnings in Mexico relative to NFL changes in the US. We hypothesize that increases in awareness/use of
nutrition labels, nutrition knowledge, and healthy dietary behaviors will be greater in Mexico than in the US,
including US MAs. Aim 2 will evaluate disparities in the effects of these nutrition labeling policies. We
hypothesize that awareness and use of FOP warnings, nutrition knowledge, and healthy dietary behaviors will
increase more from pre- to post-policy among disadvantaged groups in Mexico than in the US due to the
greater prominence and simplicity of the Mexican FOP warnings. Finally, we expect that post-implementation
trends in labeling effects among disadvantaged groups will favor the Mexican over US policy. The results from
this study will ...

## Key facts

- **NIH application ID:** 10316806
- **Project number:** 1R01DK128967-01A1
- **Recipient organization:** UNIVERSITY OF SOUTH CAROLINA AT COLUMBIA
- **Principal Investigator:** Rachel Ellen Davis
- **Activity code:** R01 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2021
- **Award amount:** $629,027
- **Award type:** 1
- **Project period:** 2021-08-01 → 2025-07-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10316806

## Citation

> US National Institutes of Health, RePORTER application 10316806, Evaluating nutrition labeling policy changes in the US and Mexico. (1R01DK128967-01A1). Retrieved via AI Analytics 2026-05-24 from https://api.ai-analytics.org/grant/nih/10316806. Licensed CC0.

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