# Outreach, Recruitment, and Engagement

> **NIH NIH P30** · UNIVERSITY OF CALIFORNIA, SAN DIEGO · 2022 · $210,736

## Abstract

ORE CORE - PROJECT SUMMARY/ABSTRACT
 By coordinating all ADRC outreach, recruitment, and engagement, the ORE Core of the Shiley-Marcos
Alzheimer's Disease Research Center (ADRC) addresses a broad mission that includes recruitment of
subjects for the ADRC longitudinal cohort and for affiliated research studies, and support mechanisms
targeting numerous sectors of the community through programs of outreach and engagement. Outreach
programs focus primarily on 1) older adults, family members, and caregivers, 2) the lay public, 3) community
partners, 4) Center staff and volunteers, 5) healthcare professionals, and 6) the research community.
Engagement programs, primarily targeting older adults, their families and caregivers, include providing
information about Alzheimer's disease and related disorders (ADRD) and increasing awareness of available
support resources. Support programs are designed for individuals who are experiencing the challenges of
living with dementia, including caregivers, with a goal of enhancing quality of life. The ORE Core also
addresses the needs of those individuals (stakeholders) who are in a position to lessen the burden, such as
extended family members and healthcare providers. There is significant overlap among the three ORE Core
mandates in efforts to recruit and retain research participants and provide support and learning opportunities
for subjects, family, and caregivers, as well as residents of the extended community. The latter includes a
large Latino population in neighborhoods in San Diego County that provides numerous opportunities to
increase diversity in our cohort. Recruitment benefits from two of our most successful efforts, 1) free
memory screening offered to diverse populations of older adults in the community and 2) the large ADRC
Registry populated by the ORE, Clinical, and Latino Cores to identify and track older adults who have
agreed to be contacted for referral to ADRD studies. Decisions for registry inclusion are based on existing
and proposed research studies at UCSD and affiliated institutions (e.g., co-local universities, San Diego VA,
other Alzheimer's Disease Centers, national initiatives). We develop strategies (e.g., Currents newsletter)
for the important goal of retaining research volunteers for ongoing participation. In order to maximize
success in reaching, engaging, and recruiting all sectors of the community, we assess Outcomes that
identify the value of each ORE Core initiative. We use the findings to improve these programs and,
importantly, share their descriptions and outcomes with interested Alzheimer's Disease Centers, research
professionals, and healthcare personnel.

## Key facts

- **NIH application ID:** 10407983
- **Project number:** 5P30AG062429-04
- **Recipient organization:** UNIVERSITY OF CALIFORNIA, SAN DIEGO
- **Principal Investigator:** GUERRY Marie PEAVY
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2022
- **Award amount:** $210,736
- **Award type:** 5
- **Project period:** 2019-05-01 → 2024-03-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10407983

## Citation

> US National Institutes of Health, RePORTER application 10407983, Outreach, Recruitment, and Engagement (5P30AG062429-04). Retrieved via AI Analytics 2026-05-22 from https://api.ai-analytics.org/grant/nih/10407983. Licensed CC0.

---

*[NIH grants dataset](/datasets/nih-grants) · CC0 1.0*