# Innovation in Academic Detailing to Improve Health Care Quality and Outcomes: NaRCAD International Conference Series on Academic Detailing

> **NIH AHRQ R13** · BOSTON MEDICAL CENTER · 2021 · $39,744

## Abstract

Academic detailing uses social marketing techniques to conduct outreach education with front-line
clinicians and improve health care quality and patient outcomes. Many organizations, including AHRQ
grantees, have implemented or are planning programs of academic detailing. The National Resource Center
for Academic Detailing (NaRCAD) provides assistance for these groups. In 2013 NaRCAD initiated an AHRQ-
supported annual conference series to allow the sharing of knowledge and help guide and improve the field
within the evolving health care landscape. We propose to improve and expand this conference series with
annual meetings from 2019 through 2021 to focus on enhancing the impact of academic detailing on health
care improvement initiatives.
 In hosting these conferences, we will continue to provide a forum for the community of professionals
working on academic detailing and clinical outreach education to the US health care community. The annual
sessions showcase best practices in academic detailing and raise the visibility of the role of academic detailing
in quality improvement. The conferences also sustain and expand NaRCAD’s network of academic detailing
programs, allowing for further growth of this important approach. The conferences feature a mix of formal
plenary presentations from leaders in the field with discussion and breakout sessions that provide ample time
for interaction; both session types will address the current state of knowledge, share research results and
identify emerging issues and opportunities for innovation in the field. Organizations and individuals from across
the US and internationally submit their work for presentation at the conference sessions.
 The conferences will be valuable for a wide variety of stakeholders who will participate, including public
and private organizations using academic detailing, Medicaid agencies, policymakers, public health agencies,
academics, insurers, non-profits interested in health care improvement, and consumers. The conference
proceedings will serve as educational materials for the greater academic detailing community in the US.
Materials from the conference, as well as professionally prepared video presentations, will be freely available
online in our Resource & Learning Center after the conference, serving as long-standing resources as well as
promotional items. As the only established meeting of both national and international academic detailing
organizations, our continued conference series helps strengthen academic detailing practice and improve
healthcare quality. Ultimately, the sharing, deliberations and lessons from these meetings lead to innovative
practice changes for academic detailing worldwide and improve the readiness of the healthcare system to
enact change.

## Key facts

- **NIH application ID:** 10519682
- **Project number:** 7R13HS026829-04
- **Recipient organization:** BOSTON MEDICAL CENTER
- **Principal Investigator:** Michael A. Fischer
- **Activity code:** R13 (R01, R21, SBIR, etc.)
- **Funding institute:** AHRQ
- **Fiscal year:** 2021
- **Award amount:** $39,744
- **Award type:** 7
- **Project period:** 2019-08-01 → 2022-07-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10519682

## Citation

> US National Institutes of Health, RePORTER application 10519682, Innovation in Academic Detailing to Improve Health Care Quality and Outcomes: NaRCAD International Conference Series on Academic Detailing (7R13HS026829-04). Retrieved via AI Analytics 2026-05-22 from https://api.ai-analytics.org/grant/nih/10519682. Licensed CC0.

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