# Using Open Contest and Neuro-Influence Experiment to Develop and Evaluate PrEP Promotion Messages for High Risk Men

> **NIH NIH R34** · RBHS-SCHOOL OF PUBLIC HEALTH · 2020 · $212,558

## Abstract

Project Summary
Latinx communities have experienced profound disparities in COVID-19 cases, morbidity, and mortality. With
anticipated advances in COVID-19 testing technologies and vaccine development in the next few months,
failing to provide equitable access to testing and future vaccination will exacerbate the profound disparities in
COVID-19 seen among Latinx communities. Significant gaps in knowledge remain with respect to what are the
key modifiable facilitators and barriers associated with COVID-19 testing uptake in Latinx communities and
how to engage and build trusting relationships with Latinx communities to develop culturally and linguistically
congruent COVID-19 testing programs. This proposal's overarching objectives are (1) to better understand
multi-level determinants likely to influence COVID-19 testing access, acceptability, and uptake, and (2) to
develop culturally and linguistically congruent COVID-19 testing strategies using crowdsourcing open contests
among Latinx communities in Baltimore, MD; Denver, Co; and Tampa Bay, FL. This study team has extensive
experience in community engagement, research, and program implementation with Latinx communities. Built
upon established collaborations with community partners in each study site, activities proposed in this study
include full participation of community partners in research design, implementation, and dissemination.
Findings developed through this project will directly inform community-engaged COVID-19 testing programs
and as well as targeted strategies to engage racial and ethnic minority communities disproportionately affected
by the COVID-19 pandemic. We will actively coordinate and share data and protocols with other grantees, the
CDCC, and other research supported by the RADx-UP program.

## Key facts

- **NIH application ID:** 10553494
- **Project number:** 7R34MH116725-04
- **Recipient organization:** RBHS-SCHOOL OF PUBLIC HEALTH
- **Principal Investigator:** Cui Yang
- **Activity code:** R34 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2020
- **Award amount:** $212,558
- **Award type:** 7
- **Project period:** 2022-03-18 → 2023-10-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10553494

## Citation

> US National Institutes of Health, RePORTER application 10553494, Using Open Contest and Neuro-Influence Experiment to Develop and Evaluate PrEP Promotion Messages for High Risk Men (7R34MH116725-04). Retrieved via AI Analytics 2026-05-26 from https://api.ai-analytics.org/grant/nih/10553494. Licensed CC0.

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