POPULATION HEALTH AND CANCER OUTCOMES CORE (PHCOC) – PROJECT SUMMARY The University of Virginia Cancer Center's (UVACC's) Population Health and Cancer Outcomes Core (PHCOC) supports investigators in the conduct of rigorous population-based cancer research to reduce cancer risk and support cancer care in survivorship, policy, and implementation. These efforts contribute to the UVACC's overall mission to reduce the burden of cancer in its catchment area. In working to address these goals, PHCOC provides expert data services and study and measure development services. Data services within PHCOC offer assistance in data procurement, management, and analyses in order to assist investigators with hypothesis development for grant applications. Study and measure design services include piloting studies, evaluation, data collection, and the development of study instruments and measures in order to assess health and quality of life in populations with cancer. PHCOC services are available at an hourly fee for service to all investigators engaged in population-based cancer research, with priority given to UVACC members. By providing population-level data analysis and guiding investigators through population-based study methods, PHCOC strives to enhance cancer researchers' findings and results by connecting results and data to larger population patterns and trends in cancer.