# Community Outreach and Engagement

> **NIH NIH P30** · RUTGERS BIOMEDICAL AND HEALTH SCIENCES · 2024 · $450,568

## Abstract

COMMUNITY OUTREACH AND ENGAGEMENT (COE)
PROJECT SUMMARY/ABSTRACT
The Rutgers Cancer Institute of New Jersey’s (CINJ) catchment area (CA) is the state of New Jersey (NJ), which
is home to 9.2 million residents in 21 counties. CINJ covers a densely populated, mainly urban geographic area
with a population that is more ethnically and racially diverse than the U.S. CINJ formalized its COE efforts in
2019 through the Cancer Health Equity Center of Excellence (CHECoE). Activities are led by an interprofessional
team of researchers, staff, and community organizations and members to address
the CA burden and needs
through high impact science and outreach. Dr. Anita Kinney, Associate Director for Population Science and
Community Outreach, leads the integration of COE into all aspects of CINJ. COE is informed by ongoing
surveillance of the CA burden, a vibrant Community Cancer Action Board (CCAB) of demographically diverse
members across NJ, and other highly engaged community partners. These activities and input help ensure that
various perspectives and communities’ voices are considered in program development, implementation,
evaluation, and decision-making. The
CHECoE includes
45 full time staff organized into five areas: CA
Surveillance and Research Support, Outreach and Education, Prevention and Care Navigation, Community
Partner Coordination
, and Administration. COE has swiftly become a vital part of NJ communities and CINJ
culture. With the CCAB and other community partners, CHECoE evaluat
es community needs and the cancer
burden to identify CA priorities as follows: 1) cancer sites of particular importance and associated risk factors; 2)
cancer disparities; 3) access to care; 4) geographic regions with disproportionately high cancer burdens; and 5)
research that addresses the CA burden and representation of diverse populations in research. CHECoE had
substantial impact during this funding cycle, including development of the CA data dashboard and a digital
community engagement platform; improvements in trial accruals, grants, and publications that address CA
priorities; creation of the CCAB, five Program Liaisons and 35 Community Scientists; 12 internal pilot awards;
two COE CCSG supplements; Community Science Cafés; and Science-to-Sidewalk/Sidewalk-to-Science
initiatives. We have also advanced implementation of evidence-based cancer control actions by: leveraging
community partnerships (357 partners at 522 sites); delivering professional education (attendance 15,932) and
technical assistance (1,875 visits/meetings); conducting educational outreach for community members (87,000+
through direct education, digital media and printed materials in 10+ languages); facilitating access to preventive
services (navigation to 52,000+ screenings resulting in the detection of >1,600 malignant and pre-malignant
lesions; and through policy-related efforts, including ScreenNJ. We will build on our strong foundation to
maximize our impact on how cancer affects NJ co...

## Key facts

- **NIH application ID:** 10767726
- **Project number:** 2P30CA072720-25
- **Recipient organization:** RUTGERS BIOMEDICAL AND HEALTH SCIENCES
- **Principal Investigator:** Anita Y. Kinney
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2024
- **Award amount:** $450,568
- **Award type:** 2
- **Project period:** 1997-03-01 → 2029-02-28

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10767726

## Citation

> US National Institutes of Health, RePORTER application 10767726, Community Outreach and Engagement (2P30CA072720-25). Retrieved via AI Analytics 2026-05-25 from https://api.ai-analytics.org/grant/nih/10767726. Licensed CC0.

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