# The Use of New Media to improve Access to Sexual Reproductive Health Services among Young Black Males in a Community-Based Setting

> **NIH NIH K08** · UNIVERSITY OF MICHIGAN AT ANN ARBOR · 2024 · $158,843

## Abstract

PROJECT SUMMARY/ABSTRACT
The purpose of this proposed K-Award is to promote my development as an independent investigator; and
support my program of research involving new media to reduce sexually transmitted infections and improve
access to sexual health services for young Black males in urban settings, thereby improving a broad range of
health outcomes. As it stands, according to the Centers for Disease Control and Prevention [CDC], sexually
transmitted infections (STIs) are a significant health challenge facing the United States. Each year,
approximately 20 million individuals are diagnosed with an STI. STIs occur disproportionately in young people
ages 13-24. Within this population, young Black males between 18-24 endure compromised sexual
reproductive health (SRH) that is substandard compared to that of their non-Black peers. Recent evidence
documents the potential power of various forms of new media to promote safer sex behaviors and STI
prevention among this population. This study aims to examine if new media can positively inform,
educate, and reach young Black males, resulting in improved access to sexual reproductive healthcare
and safe sex behaviors. To achieve my career goals, I need additional training in (1) advanced
methodological training in data analysis, (2) mixed methods research (3) designing and implementing
interventions. The strong mentoring team will help to address my knowledge gaps and support my growth as
an independent investigator, ensuring that I reach each milestone during this rigorous process. The proposed
research will apply an innovative methodology. This includes conducting a secondary analysis from a
Barbershop-Based HIV/STD Risk Reduction for African American/Black Young Men (Aim 1), in-depth
interviewing, and social media data mining that will involve transcribing a large body of social media data using
natural language processing (Aim 2), and finally a pilot intervention to assess feasibility and acceptability that
will include a social media campaign and community partners in an urban setting who have contributed to the
current health promotion and risk reduction of this population (Aim 3). The intervention will be designed to be
easily disseminated and accessible in the community. At the conclusion, the optimized intervention will be
ready to be evaluated in a large-scale randomized controlled trial.

## Key facts

- **NIH application ID:** 10814836
- **Project number:** 5K08MD017303-03
- **Recipient organization:** UNIVERSITY OF MICHIGAN AT ANN ARBOR
- **Principal Investigator:** Jade Andrea Burns
- **Activity code:** K08 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2024
- **Award amount:** $158,843
- **Award type:** 5
- **Project period:** 2022-07-21 → 2027-05-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10814836

## Citation

> US National Institutes of Health, RePORTER application 10814836, The Use of New Media to improve Access to Sexual Reproductive Health Services among Young Black Males in a Community-Based Setting (5K08MD017303-03). Retrieved via AI Analytics 2026-05-23 from https://api.ai-analytics.org/grant/nih/10814836. Licensed CC0.

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