# Outreach, Recruitment, and Engagement Core

> **NIH NIH P30** · UNIVERSITY OF ALABAMA AT BIRMINGHAM · 2024 · $570,636

## Abstract

ABSTRACT: OUTREACH, RECRUITMENT, AND ENGAGEMENT CORE
 The Outreach, Recruitment, and Engagement (ORE) Core will coordinate with each of the UAB ADRC
Cores to address Deep South disparities in dementia by fostering community education and research on
Alzheimer’s disease and related dementias (ADRD). In our exploratory phase, we have utilized a community-
based participatory research model and multiple modalities to initiate community partnerships, build trust,
disseminate information, and facilitate recruitment and retention of cognitively normal and cognitively impaired
individuals representing the Deep South, with an emphasis on engagement with Black/African American
(B/AA) community residents. This has enabled us to recruit a cohort of individuals that is 47% B/AA. Alabama
citizens in the Deep South have a history of social and economic inequities, adverse social determinants of
health, as well as high rates of co-occurring medical problems, which contribute to the region's heightened
incidence of dementia. We will continue and expand our targeted recruitment of individuals affected by these
factors, particularly B/AA residents, for participation in ADRC activities and research. We will grow our Registry
of individuals potentially interested in research. We will train and deploy teams of Community Health Advisors
(CHA) to amplify our reach, with measures built in to evaluate the effectiveness of our programs. We will work
with our Community Advisory Board (CAB) and Participant Advisory Board (PAB) to guide the design and
refinement of our study approaches. We have developed multifaceted strategies to promote participant
retention and ongoing engagement with the ADRC, which includes a robust and culturally appropriate return of
results program. We will publish on recruitment science and share strategies that have been beneficial for our
Center. The ORE Core’s operations are integrally linked to interactions with the Center’s other Cores.

## Key facts

- **NIH application ID:** 10867872
- **Project number:** 1P30AG086401-01
- **Recipient organization:** UNIVERSITY OF ALABAMA AT BIRMINGHAM
- **Principal Investigator:** Olivio J Clay
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2024
- **Award amount:** $570,636
- **Award type:** 1
- **Project period:** 2024-05-15 → 2029-04-30

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10867872

## Citation

> US National Institutes of Health, RePORTER application 10867872, Outreach, Recruitment, and Engagement Core (1P30AG086401-01). Retrieved via AI Analytics 2026-05-26 from https://api.ai-analytics.org/grant/nih/10867872. Licensed CC0.

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