# MMPC-Live Consortium Marketing and Outreach

> **NIH NIH U2C** · UNIVERSITY OF CALIFORNIA AT DAVIS · 2023 · $236,570

## Abstract

MMPC-Live Consortium Marketing and Outreach
 ABSTRACT and SCOPE OF WORK
The Mouse Metabolic Phenotyping Center (MMPC)-Live at the University of California, Davis is pleased to
submit this administrative supplement for up to 2 years of support in response to PA-20-272, “Administrative
Supplements to Existing NIH Grants and Cooperative Agreements” specifically related to support marketing
and outreach activities in support of the MMPC-Live National Consortium. The mission of the MMPC-Live
Consortium is to serve the research needs of research scientists using mice and mouse models to study and
decipher the heterogeneity of diabetes, obesity, and related metabolic disorders in humans. To that end, this
application proposes implementation of a concerted, organized, and comprehensive outreach plan to broaden
awareness of the MMPC-Live Program beyond the host institutions of MMPC-Live Centers and instead among
the broader national research community. This plan includes focused in-person outreach by exhibiting at
scientific meetings and conferences, distribution of physical materials about the new MMPC-Live and Vibrant
Programs both in-person and online, and the production and distribution of a slide set that MMPC-Live staff
can incorporate into their research and other talks at large meetings, conferences, and other venues of
opportunity. Specifically, this supplement would provide part time effort support for a dedicated and
experienced outreach coordinator (Dan Port), travel and accommodations for up to 5 meetings per year,
redesign and display of the pre-existing MMPC information exhibit booth to represent the MMPC-Live
Consortium, purchase, drafting and distribution of brochures, slides, and other materials relevant to the MMPC-
Live Program, and produce and broadcast professional informational and scientific webinars and other
communication strategies to the broader research community.

## Key facts

- **NIH application ID:** 10901723
- **Project number:** 3U2CDK135074-01S1
- **Recipient organization:** UNIVERSITY OF CALIFORNIA AT DAVIS
- **Principal Investigator:** KC KENT LLOYD
- **Activity code:** U2C (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2023
- **Award amount:** $236,570
- **Award type:** 3
- **Project period:** 2023-02-01 → 2028-01-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10901723

## Citation

> US National Institutes of Health, RePORTER application 10901723, MMPC-Live Consortium Marketing and Outreach (3U2CDK135074-01S1). Retrieved via AI Analytics 2026-05-24 from https://api.ai-analytics.org/grant/nih/10901723. Licensed CC0.

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