# Non-alcoholic beverages: A foundational assessment of their potential utility in reducing alcohol use

> **NIH NIH K99** · STANFORD UNIVERSITY · 2024 · $178,805

## Abstract

Abstract. Non-alcoholic beverages that seek to mimic alcohol (e.g., non-alcoholic beers, non-alcoholic wines,
non-alcoholic liquor, and “mocktails”) are rapidly expanding in popularity and availability, with a 15-30% annual
increase in U.S. sales since 2018. Non-alcoholic beverages are most commonly consumed by people who also
consume alcohol and consumers often report using these drinks to try to reduce their alcohol use. Research on
the relation between non-alcoholic beverage use and alcohol use is needed to inform consumers, clinical
providers, and public health professionals about whether non-alcoholic beverages help people to reduce alcohol
use (by serving as a substitute) or paradoxically stimulate it (through cue-induced craving). Through the
proposed K99/R00 Award, Dr. Bowdring will examine the potential utility vs. harm of non-alcoholic beverages.
Ecological momentary assessments (EMA; measures captured in real-time with prompts sent via smartphone)
will be used to sensitively test associations between non-alcoholic beverage use and alcohol use among people
with alcohol use disorders (AUD) and social drinkers. Aim 1 (K99): Estimate the relation between non-alcoholic
beverage use and alcohol use among people with AUD. Participants will be n=102 U.S. adults (ages 21-89) who
meet criteria for AUD and regularly consume non-alcoholic beverages. They will complete survey assessments
of non-alcoholic beverage use and alcohol cravings, as well as alcohol use measured via portable breathalyzers,
multiple times per day across multiple weeks. This study will inform methodological decisions for the R00 study.
Aim 2 (R00): Estimate differences in the relation between non-alcoholic beverage use and alcohol use between
people with AUD and social drinkers. With a larger sample size to support power in testing differences between
two distinct subgroups, the R00 EMA study (n=220) will replicate and build on the K99 study by also recruiting
social drinkers in addition to people with AUD. Exploratory Aim 3 (K99+R00): Model the relation between alcohol
craving, non-alcoholic beverage use, and alcohol use. In both the K99 and R00 study, the role of alcohol craving
in the relation between non-alcoholic beverage use and alcohol use will be explored, offering novel insight into
a potential theoretically-informed mechanism. Dr. Bowdring has prior training in lab-based alcohol research with
social drinkers and clinical experience as a licensed psychologist working with individuals with AUD. This
K99/R00 Award will enable Dr. Bowdring to gain training in: a) best practices for involving people with AUD in
research; (b) EMA methods for alcohol research; (c) strategies for leveraging research findings to inform clinical
practice and public health policy; and (d) transitioning to research independence. Mentorship will be provided by
experts in the fields of clinical research (Prochaska), EMA in alcohol studies (McCarthy, Fairbairn, Trull,
Boothroyd), and addiction pre...

## Key facts

- **NIH application ID:** 10949689
- **Project number:** 1K99AA031716-01
- **Recipient organization:** STANFORD UNIVERSITY
- **Principal Investigator:** Molly Bowdring
- **Activity code:** K99 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2024
- **Award amount:** $178,805
- **Award type:** 1
- **Project period:** 2024-09-01 → 2026-08-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10949689

## Citation

> US National Institutes of Health, RePORTER application 10949689, Non-alcoholic beverages: A foundational assessment of their potential utility in reducing alcohol use (1K99AA031716-01). Retrieved via AI Analytics 2026-05-23 from https://api.ai-analytics.org/grant/nih/10949689. Licensed CC0.

---

*[NIH grants dataset](/datasets/nih-grants) · CC0 1.0*