# PRICE- Alcohol: Planning the Regional Implementation of a Culturally Adapted Brief Intervention for Alcohol for Tanzanian Emergency Departments

> **NIH NIH R34** · DUKE UNIVERSITY · 2024 · $214,841

## Abstract

ABSTRACT
Alcohol use is rapidly increasing in low- and middle-income countries, where it is inexpensive, readily
available, poorly regulated, and there are few resources devoted to promoting safe alcohol use. Like
many other limited resource settings, there are few alcohol treatment facilities or addiction
practitioners in the Kilimanjaro region of Tanzania. For many in this setting, people only seek care
after an emergency condition. Our preliminary work suggests up to 30% of patients in the Emergency
Department have harmful or hazardous drinking behaviors. Our team has created a brief
negotiational intervention with a text based booster called the “Punguza Pombe Kwa Afya Yako
(PPKAY)/ Reduce Alcohol for Your Health.” Our recent pragmatic trial has demonstrated its
effectiveness at reducing alcohol use after an acute visit to the Kilimanjaro Christian Medical Center
in Moshi, Tanzania. As such, this program planning project plan for the regional implementation of this
intervention through mixed method site evaluations and co-design of final intervention,
implementation strategy and trial protocols with our Tanzanian partners. This will prepare us to
conduct an innovative hybrid implementation trial to implement this culturally adapted, resource
appropriate and evidence based intervention.

## Key facts

- **NIH application ID:** 10987903
- **Project number:** 1R34AA031585-01A1
- **Recipient organization:** DUKE UNIVERSITY
- **Principal Investigator:** Blandina Theophil Mmbaga
- **Activity code:** R34 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2024
- **Award amount:** $214,841
- **Award type:** 1
- **Project period:** 2024-08-15 → 2027-07-31

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/10987903

## Citation

> US National Institutes of Health, RePORTER application 10987903, PRICE- Alcohol: Planning the Regional Implementation of a Culturally Adapted Brief Intervention for Alcohol for Tanzanian Emergency Departments (1R34AA031585-01A1). Retrieved via AI Analytics 2026-06-12 from https://api.ai-analytics.org/grant/nih/10987903. Licensed CC0.

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