# Nutrition Communication for Health Applications and Interventions (CHAI)

> **NIH NIH P30** · UNIV OF NORTH CAROLINA CHAPEL HILL · 2020 · $136,441

## Abstract

Project Summary - Communication for Health Applications and Interventions (CHAI) Core
The Communication for Health Applications and Interventions (CHAI) Core (www.chaicore.com) has been
providing services for and collaborating with researchers for 15 years to develop and conduct behavioral
intervention research, qualitative research and e-health and m-health intervention development. During this
time, the purpose, goals, and objectives have been to offer state-of-the-art resources and techniques for the
development of high-quality and rigorously-evaluated behavioral science interventions aimed at improving
nutrition, preventing and treating obesity, and general health promotion. The Core fills a critical gap in existing
resources for nutrition and obesity-related researchers by facilitating member access to a broad range of
research services integrated under one Core. CHAI Core has developed a highly collaborative team who are
available to provide consultation and assistance with grant submissions, methodology, and intervention
development. Specifically, CHAI Core offers consulting and services in behavior change intervention and
decision-aid websites and applications; logos and brochures, recruitment and presentation materials; user
research, such as usability testing, qualitative interviews and focus groups; tailored messaging and feedback;
and responsive design for mobile technology. In CY 2014, 25 NORC members used CHAI Core, accounting for
64.46% of the total use. Usage in total hours for NORC members in 2014 was 3,963.25 hours. In addition to
these projects CHAI Core has continued to provide consultation on grant submissions, and assisted other
campus researchers to build web sites, develop print materials, and provide qualitative research services.
Overall, CHAI Core provided 6,148.25 hours to researchers in 2014. Over the next five years, CHAI Core will
continue to develop our expertise in eHealth and mobile platforms and responsive web designs, create and
disseminate evidence based recommendations for researchers interested in the development of eHealth and
mHealth interventions that inform usage of technology for behavior change, and build an intervention platform
with the key elements a nutrition and obesity researcher would need in a customizable package to reduce the
cost and speed the process of digital intervention development.

## Key facts

- **NIH application ID:** 9889116
- **Project number:** 5P30DK056350-20
- **Recipient organization:** UNIV OF NORTH CAROLINA CHAPEL HILL
- **Principal Investigator:** Deborah F. Tate
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2020
- **Award amount:** $136,441
- **Award type:** 5
- **Project period:** — → —

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/9889116

## Citation

> US National Institutes of Health, RePORTER application 9889116, Nutrition Communication for Health Applications and Interventions (CHAI) (5P30DK056350-20). Retrieved via AI Analytics 2026-05-24 from https://api.ai-analytics.org/grant/nih/9889116. Licensed CC0.

---

*[NIH grants dataset](/datasets/nih-grants) · CC0 1.0*