# The Experimental Tobacco Marketplace (ETM)

> **NIH NIH P01** · MEDICAL UNIVERSITY OF SOUTH CAROLINA · 2020 · $369,461

## Abstract

PROJECT SUMMARY/ABSTRACT 
The goal of tobacco regulations is to improve public health. Tobacco regulations, however, are often 
implemented before they have been tested in a research setting, thereby increasing the likelihood of untoward 
effects caused by such regulations. The goal of this project is to use the Experimental Tobacco Marketplace to 
empirically assess the effects of regulatory changes on tobacco consumption among smokers. The specific 
aims will address how factors such as dose, price, environmental constraints (smoke-free work environments), 
and flavors affect consumption and substitutability of cigarettes and vaporized nicotine products. In these 
within-subject studies, the research team will examine choices in the Experimental Tobacco Marketplace with 
some purchases actualized. This novel method will increase the external validity of modern regulatory 
science. Moreover, the obtained results will help direct policymakers' decisions about the availability and 
pricing of alternative, potentially less harmful, tobacco products.

## Key facts

- **NIH application ID:** 9902371
- **Project number:** 5P01CA200512-05
- **Recipient organization:** MEDICAL UNIVERSITY OF SOUTH CAROLINA
- **Principal Investigator:** Warren K Bickel
- **Activity code:** P01 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2020
- **Award amount:** $369,461
- **Award type:** 5
- **Project period:** — → 2021-09-15

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/9902371

## Citation

> US National Institutes of Health, RePORTER application 9902371, The Experimental Tobacco Marketplace (ETM) (5P01CA200512-05). Retrieved via AI Analytics 2026-05-23 from https://api.ai-analytics.org/grant/nih/9902371. Licensed CC0.

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