# Core E - Outreach and Recruitment Core

> **NIH NIH P30** · UNIVERSITY OF PENNSYLVANIA · 2020 · $157,170

## Abstract

CORE: Outreach and Recruitment (Core E)
PI Name: Jason Karlawish
Project Summary/Abstract
The goal of the Penn ADCC Outreach and Recruitment (OR) Core (Core E) is to advance research and to
develop the public's understanding of what is AD, and how to live with it. We achieve our goal through the
mission of educating and empowering the Philadelphia region and the nation; collaborating with the Clinical,
Data, and Neuropathology, Genetics and Biomarker Cores to recruit and retain research participants, and, in
this new cycle, we are excited about innovative plans to collaborate with the Research Education Component
(Core F) and Administrative Core to train the next generation of researchers. Our regional efforts to educate
and empower have a focus on Philadelphia's African-American community. Our approach recognizes that we
work in an aging state and in a diverse community, and that our task is to change behavior, such as
persuading an older adult to join a study, or a clinician to adopt a new method to assess cognition. Successful
behavior change requires not simply presenting information but innovative approaches that draw from
behavioral economics, narratives, advertising and public health. The core's approach uses a highly
collaborative administrative structure and processes so that it is well-integrated with the other Penn ADCC
cores. Jason Karlawish, the core leader, is the co-associate director of the ADCC, associate director of and a
researcher in the Clinical Core, and co-leader of the Research Education Component. Moreover, the Outreach
and Recruitment and Clinical Cores share key staff dedicated to outreach to the African-American community.
Our mission driven approach follows two overall strategies. First, each activity has an explicit statement of how
it fulfills outreach, recruitment or retention, or educational efforts, with some activities fulfilling several of these
efforts. Second, the more resources, such as time and effort that we expend on an activity, the more important
it is to have measurements in place to assess outcomes.

## Key facts

- **NIH application ID:** 9962206
- **Project number:** 5P30AG010124-30
- **Recipient organization:** UNIVERSITY OF PENNSYLVANIA
- **Principal Investigator:** JASON H KARLAWISH
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2020
- **Award amount:** $157,170
- **Award type:** 5
- **Project period:** — → —

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/9962206

## Citation

> US National Institutes of Health, RePORTER application 9962206, Core E - Outreach and Recruitment Core (5P30AG010124-30). Retrieved via AI Analytics 2026-05-28 from https://api.ai-analytics.org/grant/nih/9962206. Licensed CC0.

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