# Core E: Outreach and Recruitment Core

> **NIH NIH P30** · UNIVERSITY OF MICHIGAN AT ANN ARBOR · 2020 · $383,851

## Abstract

CORE E: OUTREACH AND RECRUITMENT CORE
ABSTRACT
The Outreach and Recruitment (OR) Core will serve as a liaison between the Michigan ADCC and key
stakeholders including patients, families, research participants, and a variety of professional and lay
community groups. To support ADCC goals of advancing research and practice in Alzheimer’s disease and
related dementias, the OR Core leads the development, implementation and evaluation of innovative means of
health education and community outreach activities, with an overarching goal of enhancing research study
recruitment and retention. These efforts will be closely coordinated with the activities of the Administrative,
Clinical, Data Management and Statistical, Neuropathology and Research Education Component Cores; they
will also involve key regional academic collaborators at the University of Michigan, Wayne State University
(WSU), and Michigan State University (MSU), as well as OR Cores within the national ADCC network.
Community partnerships across the state of Michigan and Northern Ohio (e.g., with state chapters of the
Alzheimer’s Association, the statewide Michigan Aging Education Collaborative based at MSU) will enhance
the reach and depth of OR Core programs. Core aims will address the following: 1) recruitment and retention
of research participants, with a focus on increasing the representation of African Americans in dementia
studies; 2) community engagement and education via established partnerships with diverse organizations
(e.g., Healthier Black Elders Center at WSU), an active Speakers Bureau, and a dynamic Center website; 3)
tailored patient education and personalized risk communication for ADCC registry participants that builds upon
the Core Director’s longstanding NIH-funded program of research in this area; and 4) professional training and
education across a wide range of disciplines and modalities. In carrying out its mission, the OR Core will draw
upon the skills and experience of an interdisciplinary team with considerable expertise in dementia care and
support, health communication, patient and provider education and training, program evaluation, and
community engagement. These activities will not only address local and regional needs, but will also contribute
to a national effort to promote Alzheimer’s disease research and education.

## Key facts

- **NIH application ID:** 9980250
- **Project number:** 5P30AG053760-05
- **Recipient organization:** UNIVERSITY OF MICHIGAN AT ANN ARBOR
- **Principal Investigator:** Scott ROBERTS
- **Activity code:** P30 (R01, R21, SBIR, etc.)
- **Funding institute:** NIH
- **Fiscal year:** 2020
- **Award amount:** $383,851
- **Award type:** 5
- **Project period:** — → 2022-06-30

## Primary source

NIH RePORTER: https://reporter.nih.gov/project-details/9980250

## Citation

> US National Institutes of Health, RePORTER application 9980250, Core E: Outreach and Recruitment Core (5P30AG053760-05). Retrieved via AI Analytics 2026-05-25 from https://api.ai-analytics.org/grant/nih/9980250. Licensed CC0.

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