The General Social Survey (GSS) provides information on the changing attitudes, behaviors, and economic circumstances of the American population since 1972. These data are used widely to examine the complex dynamics of social change over time, and are central to our understanding of the evolution of US society. The research plan has three primary aims. Aim 1: Enhance the GSS data as a platform for further scientific discovery by expanding content while continuing to track major social trends. Through partnerships with leading social scientists and other survey programs, the GSS modernizes content by providing opportunities for sponsored modules, while not increasing respondent burden, linking survey data to administrative sources, and continuing updates to the GSS baseline instrument. Aim 2: Invest in ongoing methodological innovations to ensure the long-term relevance and stability of the GSS. While maintaining consistent measures, the GSS is implementing innovations in sample design and is incorporating artificial intelligence and natural language processing methods to support data collection, analysis, and technical support. Aim #3: Foster a global learning community through broad data dissemination and enhancement of user engagement. Data dissemination is enhanced through improvements to the GSS Data Explorer, the growth of GSS data users via outreach to the STEM education community, and an increased presence on social media. The GSS fosters a global learning community of