# Retail Food Store Advertising and Marketing Practices Rule
> **US Federal Trade Commission** · Final rule. · Published 2014-11-25 · Effective 2014-12-10 · 79 FR 70053
## Document
- **Document number:** 2014-27798
- **Category:** final-rule
- **Agency:** US Federal Trade Commission
- **Federal Register citation:** 79 FR 70053
- **CFR reference:** 16 CFR 424
- **Publication date:** 2014-11-25
- **Effective date:** 2014-12-10
## Abstract

The FTC has completed its regulatory review of its Retail Food Store Advertising and Marketing Practices Rule ("Unavailability Rule" or "Rule"). After reviewing public comments regarding the Rule's overall costs, benefits, and regulatory and economic impact, the Commission retains the Rule. The Commission, however, takes this opportunity to issue guidance concerning the Rule's coverage. The Commission also corrects a typographical error, and ceases to publish dissents to the Rule's previous amendment.

## Source
- [Federal Register document](https://www.federalregister.gov/documents/2014/11/25/2014-27798/retail-food-store-advertising-and-marketing-practices-rule)
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