# Labeling and Advertising of Home Insulation: Trade Regulation Rule
> **US Federal Trade Commission** · Final rule. · Published 2019-05-13 · Effective 2020-05-13 · 84 FR 20777
## Document
- **Document number:** 2019-09622
- **Category:** final-rule
- **Agency:** US Federal Trade Commission
- **Federal Register citation:** 84 FR 20777
- **CFR reference:** 16 CFR 460
- **Publication date:** 2019-05-13
- **Effective date:** 2020-05-13
## Abstract

The Federal Trade Commission ("Commission") amends its Trade Regulation Rule Concerning the Labeling and Advertising of Home Insulation ("R-value Rule" or "Rule") to clarify, streamline, and improve existing requirements. Specifically, the amendments clarify the Rule's coverage, improve Fact Sheet disclosures, require certain test methods to substantiate R-value claims for non-insulation products, update the test procedures incorporated into the Rule, and exempt certain disclosures for limited format advertising.

## Source
- [Federal Register document](https://www.federalregister.gov/documents/2019/05/13/2019-09622/labeling-and-advertising-of-home-insulation-trade-regulation-rule)
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