# Guides Concerning the Use of Endorsements and Testimonials in Advertising
> **US Federal Trade Commission** · Final rule; adoption of revised Guides. · Published 2023-07-26 · Effective 2023-07-26 · 88 FR 48092
## Document
- **Document number:** 2023-14795
- **Category:** final-rule
- **Agency:** US Federal Trade Commission
- **Federal Register citation:** 88 FR 48092
- **CFR reference:** 16 CFR 255
- **Publication date:** 2023-07-26
- **Effective date:** 2023-07-26
## Abstract

The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment on July 26, 2022.

## Source
- [Federal Register document](https://www.federalregister.gov/documents/2023/07/26/2023-14795/guides-concerning-the-use-of-endorsements-and-testimonials-in-advertising)
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