# Telemarketing Sales Rule
> **US Federal Trade Commission** · Final rule. · Published 2024-04-16 · Effective 2024-05-16 · 89 FR 26760
## Document
- **Document number:** 2024-07180
- **Category:** final-rule
- **Agency:** US Federal Trade Commission
- **Federal Register citation:** 89 FR 26760
- **CFR reference:** 16 CFR 310
- **Publication date:** 2024-04-16
- **Effective date:** 2024-05-16
## Abstract

The Federal Trade Commission ("FTC" or "Commission") adopts amendments to the Telemarketing Sales Rule ("TSR") that, among other things, require telemarketers and sellers to maintain additional records of their telemarketing transactions, prohibit material misrepresentations and false or misleading statements in business to business ("B2B") telemarketing calls, and add a new definition for the term "previous donor." These amendments are necessary to address technological advances and to continue protecting consumers, including small businesses, from deceptive or abusive telemarketing practices.

## Source
- [Federal Register document](https://www.federalregister.gov/documents/2024/04/16/2024-07180/telemarketing-sales-rule)
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