# Trade Regulation Rule on the Use of Consumer Reviews and Testimonials
> **US Federal Trade Commission** · Final rule. · Published 2024-08-22 · Effective 2024-10-21 · 89 FR 68034
## Document
- **Document number:** 2024-18519
- **Category:** final-rule
- **Agency:** US Federal Trade Commission
- **Federal Register citation:** 89 FR 68034
- **CFR reference:** 16 CFR 465
- **Publication date:** 2024-08-22
- **Effective date:** 2024-10-21
## Abstract

The Federal Trade Commission ("FTC" or "Commission") is issuing this final rule and Statement of Basis and Purpose ("SBP") relating to certain specified unfair or deceptive acts or practices involving consumer reviews or testimonials. This final rule, among other things, prohibits selling or purchasing fake consumer reviews or testimonials, buying positive or negative consumer reviews, certain insiders creating consumer reviews or testimonials without clearly disclosing their relationships, creating a company-controlled review website that falsely purports to provide independent reviews, certain review suppression practices, and selling or purchasing fake indicators of social media influence.

## Source
- [Federal Register document](https://www.federalregister.gov/documents/2024/08/22/2024-18519/trade-regulation-rule-on-the-use-of-consumer-reviews-and-testimonials)
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