In this document, the Federal Trade Commission ("FTC" or "Commission") issues its Statement of Basis and Purpose and final Discretionary Rule ("final Rule") pursuant to section 7711(a) of the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 ("CAN-SPAM" or "the Act"), which gives the FTC discretionary authority to "issue regulations to implement the provisions of [the] Act."