# Guides Concerning the Use of Endorsements and Testimonials in Advertising
> **US Federal Trade Commission** · Final Rule; Notice of adoption of revised Guides. · Published 2009-10-15 · Effective 2009-12-01 · 74 FR 53124
## Document
- **Document number:** E9-24646
- **Category:** final-rule
- **Agency:** US Federal Trade Commission
- **Federal Register citation:** 74 FR 53124
- **CFR reference:** 16 CFR 255
- **Publication date:** 2009-10-15
- **Effective date:** 2009-12-01
## Abstract

The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides").

## Source
- [Federal Register document](https://www.federalregister.gov/documents/2009/10/15/E9-24646/guides-concerning-the-use-of-endorsements-and-testimonials-in-advertising)
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