Smoke discovered in coal pile at 6:58 am and reported to control room. A utility leadman, utility man and water truck went to coal pile. Coal was dug out, watered and back dragged by loader. Supervisor didn't believe fire was going to be out within 30 minutes, so the control room operator called MSHA at 7:45 am to inform about the incident. Fire was extinguished by 9:50 am.