# PPP loan: THE BRANDING EFFECT
> **$330K** approved 05/30/2020 · Charged Off · Loan `5803107802`
## Borrower
- **Name:** THE BRANDING EFFECT
- **Address:** 375 Luckie Street Northwest, Atlanta, GA, 30313-1722
- **NAICS:** 551112
- **Business type:** Limited  Liability Company(LLC)
- **Business age:** Unanswered
## Loan
- **Approval amount:** $330K
- **Initial approval:** $330K
- **Status:** Charged Off
- **Term:** 16 months
## Use of funds
- **Payroll:** $330K
- **Jobs reported:** 12
## Lender
- **Originating:** Cross River Bank
- **Servicing:** Cross River Bank (NJ)
---
*Source: [SBA PPP Data](https://data.sba.gov/dataset/ppp-foia) · AI Analytics · CC0 1.0*