{"url_path":"/sec/catg/10-k/2026/item-1","section_key":"item-1","section_title":"Item 1 Business. **","topic":"sec","document":{"doc_type":"10-K","doc_date":"2026-05-20","source_url":"https://www.sec.gov/Archives/edgar/data/1470129/0001753926-26-000917-index.html","accession_number":"0001753926-26-000917","cik":"0001470129","ticker":"VIIQ","issuer_name":"VisitIQ Corp.","edgar_url":"https://www.sec.gov/Archives/edgar/data/1470129/0001753926-26-000917-index.html","primary_entity_key":"0001470129","primary_entity_name":"VisitIQ Corp."},"word_count":6747,"has_tables":true,"body_markdown":"**Item 1. Business. **\n\n \n\n**Overview**\n\n \n\nVisitIQ Corp., a Nevada corporation, historically\ninvested in early-stage companies that were deemed to have the potential for high growth. VisitIQ Corp.’s main investment\nis in VisitIQ, LLC, a Delaware limited liability company, which provides an identity intelligence and activation solution for audience\ndata that enables marketing campaign personalization, higher sales conversions, and increased ROI of digital marketing initiatives.\n\n \n\nWe have invested nearly $10 million into\nthe development of our Artificial Intelligence (“AI”)-driven go-to-market (“GTM”) platform. This platform\nincludes solutions for audience identification, enrichment, expansion, attribution and campaign activation, and is used by marketing\nagencies, major brands and enterprises across the globe to curb rising data costs, overcome restrictive data monopolies, and meet\ndemand for personalization of marketing content and messaging across marketing channels. VisitIQ, LLC’s primary focus going\nforward will be on continued development of its intelligence and targeting platform, and uncovering new ways to incorporate AI-driven\nefficiencies into the marketing and sales workflow.\n\n \n\nMarketing teams are seeing the modern GTM\nlandscape shift under their feet. AI-driven search experiences have collapsed organic visibility across the internet. Zero-click\nsearch has removed the very behavior marketing teams previously relied upon to generate inbound demand. Paid acquisition costs\ncontinue to rise as platforms consolidate inventory and shrink signal availability. Most website visitors remain anonymous, most\ncampaigns waste marketing dollars on the wrong audiences, and most brands have no practical way to understand who has visited their\nwebsite, what they want, or whether they are actively in a buying cycle.\n\n \n\nVisitIQ solves this problem by delivering\na unified, AI-driven targeting platform that sits across the entire GTM stack—continuously enriching data, clarifying ICPs,\nidentifying high-intent prospects and delivering audiences directly into the execution tools companies already use to run their\nGTM efforts.\n\n \n\nVisitIQ’s AI models, identity assets,\nand automation logic enable the platform to generate high-precision audiences in real time. Our AI models support ICP generation,\nlookalike matching, behavioral prediction, and the vectorization of signals tied to movement, intent and lifestyle attributes.\nThese models draw from a combination of customer-supplied inputs, VisitIQ-curated datasets, and partner signals, giving the platform\nmatching and scoring capabilities that extend well beyond traditional marketing tools. Collectively, these models, identity frameworks,\nand data-processing methods form the technical foundation of the VisitIQ platform.\n\n \n\n7\n\n \n\n \n\n**The VisitIQ Platform**\n\n \n\nVisitIQ is built to plug directly into\nthe demand generation and campaign execution workflows already used by companies. Our platform analyzes external behavioral signals\nalongside a brand’s own customer and prospect data, surfaces salient patterns and generates conversion-ready audiences that\ncan be activated in minutes. The outcome is simple and deliberate: marketers run more precise, higher-converting campaigns without\nadding extra software, manual list work or operational overhead. By replacing guesswork with real-time targeting intelligence,\nVisitIQ improves match rates, lowers customer acquisition costs, and increases the return on every marketing dollar spent.\n\n \n\n**The VisitIQ AI Story**\n\n \n\nAI drives every major function of VisitIQ.\nAt the core of the product is an AI-based search and identification engine that analyzes customer data, website behavior and market\nsignals to determine who a company’s real buyers are and how those buyers behave across digital and physical environments.\nInstead of relying on static filters or prebuilt segments, VisitIQ evaluates live data to surface the patterns that actually define\na brand’s ICP.\n\n \n\nThe platform’s machine-learning models\nprocess customer, prospect and visitor data at scale to rank audiences based on similarity to high-value segments and their likelihood\nto engage or convert. Movement patterns, device activity, browsing behavior, and engagement signals are converted into vectorized\nrepresentations that the system can search, combine, and score. This gives VisitIQ the ability to identify intent, lifestyle indicators,\nlocation-based tendencies, and cross-platform interactions with a level of specificity that traditional marketing systems cannot\nmatch.\n\n \n\nMarketers interact with these capabilities\nthrough a natural-language interface that allows them to “talk” to their targeting platform. Instead of building SQL\nqueries or relying on technical teams, users can ask the platform to identify an ICP, find more people like a specific segment,\nshow who is demonstrating buying intent, or create a geo-filtered audience in plain language. The result is an AI-driven workflow\nthat removes complexity from the targeting process while giving marketing teams direct access to the intelligence they need to\nrun more precise campaigns.\n\n \n\n**AI-Driven Audience Targeting, Core\nTargeting Capabilities and Workflows**\n\n \n\nMarketers have always struggled to reach\nthe right audiences, and, with the decline in organic search traffic due to the emergence of AI-powered search, that task has become\nincreasingly challenging. The core of VisitIQ is an AI-driven targeting platform that replaces guesswork with clarity. Instead\nof relying on static personas, outdated CRM records, or broad demographic filters, VisitIQ analyzes real behavior, real identity,\nreal intent, and real movement patterns to surface the audiences that are most likely to convert. Features of VisitIQ’s targeting\nplatform include:\n\n \n\n \n●\n**Identity Resolution & Visitor Identification**. VisitIQ transforms anonymous website traffic into known contacts using privacy-compliant identity resolution. Browsing activity, device signals and third-party attributes are stitched into enriched profiles that marketers can immediately use in paid, email and CRM campaigns.\n\n \n\n \n●\n**ICP Builder**. VisitIQ’s AI-driven ICP Builder tool analyzes hundreds of customer attributes to define the traits shared by a company’s highest-value customers and website visitors, replacing manual research and static personas with high-value ICPs that are updated in real time and automatically finding new prospects whose attributes mirror those of ICPs.\n\n \n\n \n●\n**Buyer Intent Intelligence (PulseIQ)**. The platform’s PulseIQ feature analyzes billions of behavioral signals across 50 categories and more than 40,000 topics to identify buyers actively researching relevant topics, allowing marketers to leverage real-time intent signals to prioritize outreach to prospects most likely to convert.\n\n \n\n8\n\n \n\n \n\n \n●\n**Geo-Targeting (GeoIQ).**The GeoIQ feature uses offline movement signals to identify where prospects live, work, shop, and travel, unlocking hyper-local campaigns that combine digital and physical behavior.\n\n \n\n \n●\n**Activation Engine**. Our Activation Engine pushes every audience, instantly and automatically, directly into the channels GTM teams already use with no files, lists, exports, or operational overhead required. Audiences can be pushed instantly into major advertising platforms (e.g., LinkedIn, Meta, Google, X and TikTok), CRM systems, and marketing automation tools (e.g., HubSpot, Marketo and MailChimp). VisitIQ also supports traditional channels including direct mail.\n\n \n\nOne-click activation of campaigns\nto channels GTM teams use most allows the deployment of marketing campaigns within minutes, not days, and eliminates the need for\ncampaign activation teams or technical support. Our platform also supports activation directly into major programmatic ecosystems\nand DSPs. By feeding these DSPs real identity-backed audiences—ICPs, lookalikes, intent segments, and geo-defined cohorts—VisitIQ\ndramatically improves their bidding efficiency and reduces wasted spending.\n\n \n\nInstead of relying on broad third-party\nsegments or probabilistic targeting, these VisitIQ programmatic partners receive precise, high-intent audiences that originate\nfrom actual behavior and verified identity. This allows brands to run smarter open-web campaigns, execute CTV marketing and display\nbuys with greater accuracy, and unify targeting across all channels while keeping programmatic activation inside the same seamless\nworkflow.\n\n \n\n**GTM Acceleration & Campaign Execution**\n\n \n\nVisitIQ gives marketers insight before\nmarketing dollars are committed, allowing them to launch faster, target more precisely and focus investment on the audiences most\nlikely to convert. It improves GTM execution by through:\n\n \n\n \n●\n**Increasing Speed to Market**. Identification and activation of high-intent audiences earlier than competitors.\n\n \n\n \n●\n**ROI Maximization**. Prioritization of segments showing the strongest buying signals.\n\n \n\n \n●\n**Creative Optimization**. Adjustment of messaging in real time based on behavioral feedback.\n\n \n\n \n●\n**Advanced Retargeting**. Movement beyond pixel-only retargeting with enriched identity and context.\n\n \n\n \n●\n**Journey Mapping**. Understanding of visitor navigation and score engagement patterns.\n\n \n\n \n●\n**Reduced Customer Acquisition Cost**. Focusing spending on the audiences most likely to convert.\n\n \n\n \n●\n**Territory-Level Targeting**. Equipping regional teams with live, high-intent account lists.\n\n \n\n**AI Targeting Platform (Stack Integration\nLayer)**\n\n \n\nAt the core of VisitIQ is an AI targeting\nplatform designed to sit across the entire GTM stack and unify the signals companies generate across their customer-facing systems.\nThe platform ingests data from CRM systems, ad platforms, websites, mobile apps, offline movement sources and partner datasets,\nthen normalizes and stitches those signals into a continuously improving identity record. Every contact and account is enriched\nwith demographic, firmographic, technographic, behavioral, intent and geo-specific attributes, creating a dynamic profile that\nupdates automatically as new information appears anywhere in the GTM ecosystem.\n\n \n\nThis unified data layer enables more precise\norchestration across marketing, sales and customer-facing teams. VisitIQ can trigger outbound sequences, paid media activation,\nABM workflows and personalized messaging when predefined thresholds are met—such as spikes in intent, geo-based movements,\nor multi-session website engagement. Because all GTM operations receive the same real-time targeting intelligence, companies can\ncoordinate programs more efficiently, eliminate conflicting data sources and reduce the operational overhead normally required\nto synchronized multiple platforms. The result is a single, AI-driven foundation that improves the accuracy, speed and effectiveness\nof every downstream system that relies on customer and prospect data.\n\n \n\n9\n\n \n\n \n\n**Data Control & Governance**\n\n \n\nVisitIQ is designed to deliver precise\ntargeting while maintaining the controls marketers need to protect brand integrity and avoid inappropriate outreach. The platform\nautomatically suppresses inactive, out-of-market, or geographically irrelevant contacts to prevent wasted spending and ensure campaigns\nremain aligned with audience expectations. All audience generation operates under the same standards companies apply to their first-party\ndata, so marketers can scale execution without introducing new risks.\n\n \n\nThe platform uses privacy-compliant enrichment\nmethods and avoids cookie-based tracking, ensuring that identity, behavioral and geo-based signals are handled within frameworks\nthat respect consent, evolving global norms and applicable privacy laws. Rather than requiring customers to redesign their workflows,\nVisitIQ automatically adapts its targeting logic to changing data-usage standards.\n\n \n\nVisitIQ also includes enterprise-grade\ngovernance features such as access permissions, suppression management, and audit logging. These controls give marketing, compliance,\nand information-security teams clear visibility into how data is being used and how audiences are being modified. The result is\na targeting system that enhances precision and performance while maintaining the safeguards necessary for responsible, brand-safe\ncampaign execution.\n\n \n\n**Workflows**\n\n \n\nVisitIQ fits directly into the workflows\nmost marketers already use. The platform ingests data from any source—e.g., CRM records, website traffic, customer lists,\ne-commerce activity—and standardizes it automatically. Once loaded, VisitIQ resolves anonymous visitors and enriches each\nrecord with hundreds of demographic, firmographic, behavioral and geo-based attributes, turning partial or anonymous inputs into\ncomplete, marketable profiles.\n\n \n\nAs enriched records accumulate, VisitIQ\nidentifies the patterns and traits that define a company’s true ICP, and then expands the audience by finding additional\nprospects who mirror high-value customers. Marketers can refine these audiences further using real-time intent signals and geo-location\nintelligence to surface prospects actively researching, visiting key locations, or exhibiting high purchase readiness.\n\n \n\nWhen audiences are ready, VisitIQ activates\nthem instantly across paid media platforms, email systems, CRM tools and traditional channels—eliminating the manual list\nwork and operational delays that normally slow campaign execution. The result is a streamlined workflow that moves from raw data\nto live campaigns with far less friction.\n\n \n\n10\n\n \n\n \n\n**The VisitIQ Workflow and Marketecture**\n\n \n\n \n\n**Our Market Opportunity**\n\n \n\nEstimates and the market and industry information provided below have been derived from multiple public\nsources accumulated by management. For more information, see “*Market and Industry Data*” at the beginning of\nthis Annual Report.\n\n \n\nVisitIQ is the intelligence layer that\nsits upstream of CDPs Marketing Automation (MA) tools and Demand Side Platforms (DSPs)—turning real-world behavior and buying\nsignals into highly targeted, identity-backed audiences that can be activated immediately across any go-to-market stack.\n\n \n\nAs organic search traffic weakens and targeting\nconstraints increase, marketers need reliable ways to find net-new buyers and launch targeted campaigns faster, without depending\non first-party data. And VisitIQ is that solution.\n\n \n\n**Market Disruption & Timing**\n\n \n\nThree simultaneous shifts in the go-to-market\nlandscape are breaking legacy targeting, and forcing brands to find new, scalable sources of audience and demand.\n\n \n\n \n1.\n**AI Search Decimating Organic Traffic (NOW)**\n\n \n●\nGartner, Inc. predicts 50% reduction in organic search traffic by 2026\n\n \n●\nGoogle AI Overviews + ChatGPT Search eliminating website visits\n\n \n●\nBrands need alternative audience sources immediately\n\n \n\n \n2.\n**Third-Party Cookie Deprecation (2024-2025)**\n\n \n●\n$300B+ cookie-dependent ad spend needs new targeting methods\n\n \n●\nPrivacy regulations accelerating shift to behavioral/first-party data\n\n \n\n \n3.\n**First-Party Data Gap**\n\n \n●\nCDPs only cover existing customers\n\n \n●\nMarket needs behavioral intelligence on prospective customers\n\n \n\n**Competitive Position**\n\n \n\nVisitIQ’s competitive position comes\nfrom being the upstream intelligence layer that converts real-world behavior into identity-backed, activation-ready audiences across\nthe GTM stack.\n\n \n\n**VisitIQ’s Unique Moat**:\n\n \n●\nUp to 15 billion daily behavioral signals (not reliant on website traffic)\n\n \n●\nMulti-graph architecture connecting behavior to identity\n\n \n●\nReal-time signals vs. stale third-party data\n\n \n●\nPrivacy-compliant (aggregated signals)\n\n \n\n11\n\n \n\n \n\n**Key Differentiators vs. Competition**:\n\n \n●\nBombora: IP-based, B2B only, requires website traffic\n\n \n●\n6sense / ZoomInfo: Enterprise ABM only, expensive, firmographic\n\n \n●\nLiveRamp / Oracle: Legacy cookie-based, privacy concerns\n\n \n●\nCDPs (Segment, mParticle): Activation platforms; VisitIQ is the data source\n\n \n\n**Blue Ocean:** Behavioral\nintelligence infrastructure that sits upstream of all activation platforms\n\n \n\n**Market Overview**\n\n \n\n**Total Current Addressable Market**:\n$15B\n\n● Global Advertising Agencies\n$13.3B\n\n● Global Marketing Technology $1.7B\n\n \n\nReflects the current AI-driven feature\nset: Identity Resolution, ICP Generation, Audience Building, Intent-Based Targeting, Geotargeting, and Campaign Activation\n\n \n\n**Phase 2 Addressable Market**: $115B\n\n \n\nExpands materially because the planned\nfeature set moves VisitIQ beyond identity, targeting, and activation into a true marketing operations layer. This layer will generate\nmessaging and calls to action, propose and allocate budget, activate to essentially any programmatic platform including CRM and\nmarketing automation systems, and measure performance in real time with ROI analysis. In practical terms, that scope shift pulls\nVisitIQ closer to the media-spend control loop of plan, deploy, optimize, and measure, not just the tooling layer. It also automates\nmeaningful portions of work typically performed by copywriters, campaign managers, marketing operations, marketing analysts, and\nemail and digital marketers.\n\n \n\n**Phase 3 Addressable Market**: $270B-340B\n\n \n\nExpands again because the planned\ncapabilities move VisitIQ into an **end-to-end, autonomous campaign production, execution and optimization system**. This includes\nworkflow design, full copywriting, full asset creation including images, video, and landing pages, call to action development,\nautomatic campaign balancing, real-time audience refinement, and always-on remarketing and retargeting. Functionally, this shifts\nVisitIQ from a targeting and activation layer into the system that creates, runs, and optimizes the work. This expands the addressable\nspend beyond a marketing technology tool into a larger portion of digitally measurable, dynamically optimizable media budgets.\n\n \n\n**Strategic Risks & Mitigations**\n\n \n\nAs VisitIQ scales, the main risks concentrate\naround big-tech competition, privacy and regulatory shifts, macro-driven budget pressure, and execution speed—each with clear\nmitigation plans already in motion.\n\n \n\n**Risk**\n**Mitigation**\n\nBig tech competition\n12-24 month speed advantage; become data layer, not activation layer\n\nPrivacy regulations\nPrivacy-first architecture; aggregated signals\n\nEconomic downturn\nPosition as cost-saver vs. traffic loss; essential infrastructure\n\nExecution gap ($3.2M* → $6.5M)\nHire 10-15 AEs; enterprise pricing; leverage strategic/Arena partners \n\n \n\n* As of August 31, 2025. As of April 30,\n2026, Current ARR was $5.0M.\n\n \n\n12\n\n \n\n \n\n**Our Growth Strategy**\n\n \n\nVisitIQ’s growth strategy focuses\non expanding adoption across agencies, enterprises and integrated product partners, supported by continued AI investment and deeper\nvertical specialization. Agencies remain a core growth driver; VisitIQ fits cleanly into their service model and directly enhances\nthe performance and revenue potential of the campaigns they run for clients. As agencies adopt and standardize VisitIQ for GTM\nexecution, usage naturally scales across additional clients, increasing monthly resolution volumes, and expanding seat licensing.\n\n \n\nEnterprise growth is driven by the platform’s\nability to replace manual targeting work, accelerate GTM execution and reduce acquisition costs at scale. Most enterprise accounts\nadopt VisitIQ in phases—beginning with identity resolution and ICP development, then layering intent data, geo-intelligence\nand activation capabilities as internal teams see the lift in efficiency and conversion rates. This phased adoption model creates\npredictable expansion within each account and increases long-term contract value.\n\n \n\nIntegrated partnerships represent a parallel\nchannel for scalable distribution. VisitIQ can be embedded within CMS platforms, e-commerce systems, CRMs, podcasting platforms,\nmedia players and CTV environments to enrich user experiences or create new monetization layers for partners. These integrations\nextend VisitIQ’s reach without additional sales overhead and generate recurring, high-margin revenue.\n\n \n\nVertical expansion offers another lever\nfor sustained growth. Industries such as automotive, consumer goods, e-commerce, real estate, franchising and brick-and-mortar\nretail benefit directly from VisitIQ’s ability to identify anonymous visitors, surface high-intent buyers and activate localized\ntargeting campaigns. Tailoring capabilities to the specific purchase cycles and data patterns of each vertical deepens adoption\nand creates defensible market positions.\n\n \n\n13\n\n \n\n \n\nVisitIQ also intends to expand its geographic\nfootprint outside the United States, with a particular focus on establishing a presence in key European markets. EMEA represents\na strong opportunity for privacy-compliant audience intelligence platforms, as marketers in the region face heightened regulatory\npressures and reduced access to traditional targeting signals. VisitIQ’s deterministic identity resolution, AI-based ICP\nmodeling, and real-time behavioral intelligence are designed to operate within modern data-protection frameworks, making the platform\nwell-positioned for international growth. As part of this expansion, VisitIQ plans to deliver localized data partnerships, region-specific\naudience taxonomies, and multilingual AI interfaces to support adoption across the EU and the broader EMEA region.\n\n \n\nFinally, VisitIQ will continue expanding\nactivation endpoints across emerging channels—including SMS, programmatic, CTV, retail media networks and future advertising\nformats. Each additional activation path increases the platform’s strategic value, strengthens its position as the central\ntargeting layer across the GTM stack, and drives higher usage and contract value over time.\n\n \n\nContinued investment in AI is a central\ncomponent of VisitIQ’s growth strategy. Enhancements in identity resolution, behavioral prediction, movement-signal vectorization\nand natural-language interfaces increase VisitIQ’s differentiation relative to CDPs, data brokers and legacy targeting systems\nstill built on static, list-based methods. These innovations strengthen performance, reduce customer churn, and expand the platform’s\naddressable market.\n\n \n\n**Our Products and Pricing**\n\n \n\nVisitIQ offers a simple, subscription-based\npricing model designed to make high-precision audience targeting accessible to organizations of every size—from small agencies\nto enterprise-scale marketing teams. The platform is packaged into four tiers that align with the natural progression of how customers\nadopt VisitIQ: (a) our Starter tier with identity resolution, (b) our Basic tier expanding into ICP development and audience building,\n(c) our Advance tier, layering intent and geo-intelligence, and finally (d) our Professional tier activating campaigns across all\nchannels with AI-driven automation.\n\n \n\nEach tier includes a fixed monthly allotment\nof resolutions, lookalike generation, and activation capabilities, with higher levels adding more concurrent ICPs, additional targeting\nmodules, expanded activation options and direct conversational AI access. All tiers are delivered as self-service Software as a\nService (“SaaS”) subscriptions with no long-term commitments required, allowing customers to scale usage as their GTM\nneeds evolve.\n\n \n\n**Our Product Roadmap**\n\n \n\nVisitIQ’s product roadmap is centered\non expanding the platform’s AI-driven capabilities to support end-to-end marketing execution within a unified environment.\nOver the next several product cycles, VisitIQ plans to deepen its automation layers—extending beyond audience generation\ninto integrated campaign strategy, content creation and cross-channel asset development. These enhancements will allow marketers\nand agencies to design full campaigns from a single prompt, supported by AI-driven audience identification, custom messaging, creative\nasset production (i.e., text, image, audio, video) and seamless activation across all major advertising and marketing automation\nplatforms. VisitIQ’s long-term goal is to increase marketing self-sufficiency, reduce reliance on walled-garden systems and\ngive organizations greater control over their own first-party and third-party data ecosystems.\n\n \n\nVisitIQ expect these upcoming enhancements—combined\nwith planned international expansion, as described above—substantially increase VisitIQ’s total addressable market\nover the next 24 months. According to internal modeling, the global opportunity expands significantly as the platform evolves from\na targeting intelligence layer into a broader AI-assisted marketing system capable of handling audience selection, creative generation,\nstrategy development, and activation. As reflected in the roadmap, we expect the Total Addressable Market (“TAM”) to\ngrow from today’s demand-generation and targeting market into a multi-hundred-billion-dollar opportunity as VisitIQ begins\nto automate larger portions of the digital marketing workflow across small to medium-sized businesses (“SMB”), mid-market,\nenterprise, agency and integrated technology partners.\n\n \n\n14\n\n \n\n \n\n**Our Customers**\n\n \n\nVisitIQ serves organizations that depend\non precise audience identification and targeting to drive measurable revenue outcomes, including marketing agencies, enterprise\nmarketing teams, and integrated product partners. While these customers operate across different industries and business models,\nthey share common requirements: the need to identify high-value audiences, understand buyer behavior in real time, and activate\ncampaigns efficiently across multiple channels using their existing marketing infrastructure. VisitIQ is designed to function as\na unified targeting and intelligence layer that supports these needs regardless of company size, industry vertical or go-to-market\nmotion.\n\nCurrently, a substantial majority of VisitIQ’s revenue—more than 90%—is derived from marketing agencies, where\nthe platform aligns closely with agency service models and client delivery workflows. Agencies use VisitIQ to improve campaign\nperformance, demonstrate ROI and expand service offerings without increasing operational complexity. Over the mid-term, VisitIQ\nintends to reduce its reliance on the agency vertical as a percentage of total revenue, with a target mix of approximately 60%\nagency-derived revenue and 40% from enterprise customers and integrated product partners. This diversification strategy reflects\nthe Company’s focus on expanding direct enterprise adoption and scaling white-label and embedded partnerships, which allow\nVisitIQ’s targeting capabilities to be distributed through third-party platforms while supporting long-term, recurring revenue\ngrowth.\n\n \n\n**Target Markets**\n\n \n\n \n●\n**Marketing Agencies.**Agencies use VisitIQ to improve campaign performance and expand their service offerings without adding headcount or operational overhead. The platform defines a client’s ICP using real visitor and customer behavior, identifies anonymous website traffic and uncovers new audiences that closely resemble a client’s best converters. Agencies also layer in intent and geo-based signals to target consumers actively researching a category or showing relevant real-world movement patterns. Because VisitIQ activates directly into paid media, CRM, and automation platforms, agencies can execute campaigns faster and with higher precision—turning targeting intelligence into measurable ROI and additional revenue opportunities.\n\n \n\n \n●\n**Enterprises.**Enterprises adopt VisitIQ to reduce acquisition costs, accelerate pipeline and replace manual targeting work with real-time audience intelligence. The platform provides an up-to-date, behavior-driven ICP that reflects actual customer patterns, rather than static personas. Enterprises can resolve concerns related to anonymous website visitors, create AI-generated lookalikes and prioritize prospects demonstrating strong purchase intent or relevant geo-behavior. With direct activation into existing CRMs, marketing automation tools and paid media platforms, enterprise teams can scale precise campaigns across markets and channels with fewer steps and greater efficiency.\n\n \n\n \n●\n**Integrated Product Partners.**VisitIQ supports a wide range of integrated product partners who embed targeting intelligence directly into their own solutions. E-commerce systems use VisitIQ to identify anonymous shoppers and enrich customer records; CMS and website platforms offer VisitIQ as a plugin to define ICPs and expand audiences; media players and streaming platforms use VisitIQ to identify viewers or listeners and build content-based profiles; CRMs and marketing automation systems integrate VisitIQ to improve segmentation and outbound performance. In each case, VisitIQ acts as an embedded intelligence layer that enhances product value and unlocks new monetization opportunities.\n\n \n\n**Industry Vertical Solutions**\n\n \n\n \n●\n**Automotive.**VisitIQ identifies active automobile buyers earlier, unmasks website activity, clarifies buyer profiles and triggers personalized campaigns based on online research and geo-movement near dealerships or competitor lots.\n\n \n\n \n●\n**Consumer Goods.**The platform reveals anonymous shoppers, builds real-time ICPs, generates lookalikes, detects in-category intent and activates cross-channel campaigns that drive both online purchases and in-store demand.\n\n \n\n \n●\n**e-Commerce.**VisitIQ transforms browsing data, abandoned carts and unidentified sessions into enriched profiles. Real-time intent and geo-signals enable timely promotions, retargeting and personalized offers that increase conversions.\n\n \n\n15\n\n \n\n \n\n \n●\n**Franchise.**Franchise systems identify local demand, surface active shoppers, build location-specific ICPs, and activate high-intent, geo-targeted campaigns to drive in-store visits and regional growth.\n\n \n\n \n●\n**Real Estate.**VisitIQ identifies homebuyers and sellers earlier in the research cycle, builds lifestyle-driven ICPs, surfaces high-intent prospects and activates targeted campaigns based on neighborhood visits, search behaviors and relocation patterns.\n\n \n\n \n●\n**Brick-and-Mortar Retail.**Retailers convert online interest into store traffic through anonymous visitor resolution, ICP building, intent detection, and geo-movement targeting tied to malls, shopping districts and competitor locations.\n\n \n\n**Competitive Landscape**\n\n \n\nThe competitive landscape is fragmented\nacross intent providers, identity platforms, CDPs, and data brokers—each strong in a slice of the problem but missing an\nupstream system that continuously discovers and activates net-new audiences in real time.\n\n \n\nThe closest competitors fall into three\ncategories, each with fundamental limitations:\n\n \n\n(1**) B2B intent data providers**\nlike Bombora (~$100M revenue) and 6sense ($200M+ revenue) that rely on IP-based signals from B2B websites only, limiting them to\naccount-level insights and requiring website traffic that AI search is eliminating;\n\n \n\n(2) **Identity resolution platforms**\nlike LiveRamp ($500M revenue) and Oracle Data Cloud that depend on legacy cookie-based infrastructure facing privacy regulation\nheadwinds and lack real-time behavioral signals; and\n\n \n\n(3) **Third-party data marketplaces**\nthat syndicate stale, aggregated data purchased from multiple sources rather than capturing fresh intent signals daily.\n\n \n\nVisitIQ’s up to 15 billion daily\nbehavioral signals processed through its multi-graph architecture create a defensible moat—capturing intent before website\nvisits occur, operating across both B2B and B2C markets, and delivering person-level (not just IP or household-level) intelligence\nin real-time.\n\n \n\nThis positions VisitIQ as behavioral intelligence\ninfrastructure rather than a point solution, enabling the company to partner with rather than compete against activation platforms\nlike CDPs (Segment, mParticle) and demand-side platforms (The Trade Desk) that need upstream data sources.\n\n \n\nThe company’s 12-24 month technical\nlead before enterprise marketing technology vendors (Salesforce, Adobe, Oracle) can replicate this capability represents a critical\nwindow to establish category leadership in “post-AI-search” audience intelligence, where the $300B+ cookie-dependent\nadvertising market must find alternative targeting methods and brands desperately need behavioral data that doesn’t rely\non collapsing organic website traffic.\n\n \n\n**Customer Data Platforms**\n\n \n\nCDPs unify customer data and maintain a\npersistent customer record, but they are not built to identify anonymous visitors or surface high-intent buyers. Their value is\nin data storage and organization, not demand discovery. VisitIQ enhances CDPs by supplying identity resolution, behavior-backed\nICPs, lookalike audiences, and real-time intent and geo signals—turning static profiles into actionable targeting intelligence.\n\n \n\n**Marketing Automation Platforms**\n\n \n\nMarketing automation systems manage emails,\nlifecycle messaging and triggered workflows, but are limited by their reliance on imported lists and prebuilt segments. They do\nnot determine who should be targeted or when. VisitIQ strengthens these platforms by feeding them continuously refreshed audiences—ICPs,\nlookalikes, intent-based segments, and geo-filtered groups—allowing campaigns to execute with higher precision and significantly\nless operational work.\n\n \n\n16\n\n \n\n \n\n**Demand-Side Platforms (DSPs)**\n\n \n\nDSPs optimize media buying, but their performance\ndepends on the quality of the audiences provided to them. These DSPs cannot independently determine which prospects are most likely\nto convert. VisitIQ improves DSP efficiency by supplying identity-backed, high-intent audiences derived from real behavior, movement\npatterns and website activity, increasing return on advertising spending without changing how the DSP operates.\n\n \n\n**Data Brokers and Enrichment Providers**\n\n \n\nTraditional data brokers offer demographic,\nfirmographic, or inferred interest data, but it is static, generalized and not tied to current buyer behavior. These providers\nalso do not identify anonymous traffic or detect real-time intent. VisitIQ builds on enrichment data by adding live identity resolution,\nintent mapping, and movement-based intelligence, transforming enrichment from a static attribute set into a dynamic source of targeting\nprecision.\n\n \n\n**VisitIQ’s Positioning in the\nGTM Ecosystem**\n\n \n\nVisitIQ is not a CDP, automation tool,\nDSP or enrichment vendor. Instead, VisitIQ is the intelligence layer that enhances all of them. By identifying who the right audiences\nare and when they are most likely to convert, VisitIQ enhances the performance of existing marketing technology systems rather\nthan replacing them. This positioning differentiates VisitIQ from both legacy tools and point solutions: it is the real-time targeting\nplatform that powers the entire GTM stack.\n\n \n\n**Our Competitive Advantage**\n\n \n\nVisitIQ’s competitive advantage comes\nfrom its ability to identify the right audiences in real time and activate them instantly across any marketing channel. The platform\ncontinuously generates live, data-backed ICPs to reflect who a brand’s most valuable buyers actually are, and it resolves\nanonymous website visitors with high accuracy, transforming invisible traffic into actionable opportunities. AI-driven lookalike\nmodeling expands a company’s reach by identifying new prospects who mirror the behaviors, attributes, and conversion patterns\nof top customers.\n\n \n\nReal-time intent signals highlight individuals\nactively researching relevant products or competitors, while movement-based geo-targeting provides a layer of offline intelligence\nthat pinpoints shoppers based on venue visits, travel patterns or local behavior. All of this intelligence becomes executable through\none-click, cross-channel activation, allowing marketers to launch high-precision campaigns the moment an audience is created. Underpinning\nthe entire platform is a privacy-first data governance framework that respects consent, avoids cookies, enforces audience suppression\nand maintains enterprise-grade controls for compliant, responsible data usage.\n\n \n\n**Research & Development**\n\n \n\nVisitIQ’s R&D organization is building the world’s\nmost comprehensive behavioral intelligence infrastructure, processing up to 15 billion daily signals through a multi-graph architecture\nthat enables real-time, privacy-compliant audience discovery independent of website traffic.\n\n \n\n**Our core technological advantage lies in three breakthrough\ncapabilities that competitors cannot easily replicate:**\n\n \n\n(1) **a streaming signal processing pipeline**\nthat ingests and analyzes behavioral data in under 60 minutes versus the 24-72 hour batch cycles of legacy intent providers like\nBombora,\n\n(2) **a multi-dimensional graph database** that simultaneously queries across behavioral, identity, geographic, and temporal\ndimensions at petabyte scale with sub-500ms latency, and\n\n(3) **privacy-preserving identity resolution** customers achieving up to 85%+ match rates without leveraging PII, enabling customer\ncompliance with GDPR, CCPA, and emerging regulations while maintaining person-level targeting precision.\n\n \n\n17\n\n \n\n \n\nThis technical foundation represents a 2-3 year development\nlead that creates our primary competitive moat, as evidenced by our 95% annualized gross retention rate and annualized 109% net\nretention rate, and the computational infeasibility of replicating our query performance on traditional relational databases or\nsingle-graph architectures.\n\n \n\n**Our R&D roadmap focuses on four strategic priorities\nover the next 18 months:**\n\n \n\n \n(1)\n**Signal expansion** from up to 15 billion to 20+ billion daily signals by integrating CTV/streaming video, podcast listening, and connected device behaviors while expanding our Pulse taxonomy from 40,000 to 100,000+ topics using ML-driven discovery,\n\n \n\n \n(2)\n**Enterprise platform capabilities** including Snowflake-native data sharing, self-service APIs, and multi-tenant account management to unlock $10K-50K/month platform contracts versus current $500/month subscriptions,\n\n \n\n \n(3)\n**Predictive AI layer** delivering propensity scores (purchase intent, churn risk), automated lookalike audiences, and natural language query interfaces that transform VisitIQ from descriptive behavioral data into prescriptive intelligence, and\n\n \n\n \n(4)\n**Ecosystem integration** with major CDPs (Segment, mParticle), DSPs (The Trade Desk, Google DV360), and universal ID frameworks (Unified ID 2.0, RampID) to become essential infrastructure rather than a point solution.\n\n \n\nWith 9 engineers (38% of headcount) and\nR&D representing nearly 30% of current spend (targeting 20-25% at $30M ARR), our technology investments are designed to reach\ntechnical escape velocity in the 12-24 month window before Salesforce, Adobe, and Oracle build competing solutions, positioning\nVisitIQ as either a strategic acquisition target ($600M-900M at $60M ARR) or the category-defining independent platform in post-AI-search\nbehavioral intelligence.\n\n \n\n**Regulatory Matters**\n\n \n\nVisitIQ is subject to a number of U.S.\nfederal and state laws and regulations that involve matters central to its business. These laws and regulations may involve privacy,\ndata protection and information security, intellectual property, competition, consumer protection, taxation, anti-bribery, anti-money\nlaundering and corruption, economic or other trade prohibitions or sanctions or securities law compliance or other subjects. Many\nof the laws and regulations to which VisitIQ is subject are still evolving and being tested in courts and could be interpreted\nand applied in a manner that is inconsistent across jurisdictions and may also be inconsistent with VisitIQ’s current policies\nand practices, any or all of which could harm its business. In addition, the application and interpretation of these laws and regulations\noften are ambiguous or inconsistent, particularly in the new and rapidly evolving industry in which VisitIQ operates, and the extent\nthey apply to VisitIQ is at times unclear. Further, the impact of these laws and regulations may disproportionately affect VisitIQ’s\nbusiness in comparison to its peers in the technology sector that have greater resources. Any failure or perceived failure by VisitIQ\nor the third parties we work with to comply with these laws and regulations may subject VisitIQ to, among other things, private\nlitigation, regulatory investigations and enforcement actions, sanctions, civil and criminal liability, and constraints on its\nability to continue to operate. Because global laws and regulations have continued to develop and evolve rapidly, it is possible\nthat VisitIQ may not be, or may not have been, compliant with each such applicable law or regulation.\n\n \n\nVisitIQ is also subject to a variety of\nU.S. state privacy laws. These laws impose a number of requirements on covered businesses and give state residents certain rights\nrelated to their personal information, including the right to access and delete their personal information, to receive detailed\ninformation about how their personal information is used and shared, and to opt out of certain sharing or uses of their personal\ninformation. While these laws are, in many ways, substantially similar, there are variations in the obligations they impose on\ncovered businesses, and they may be interpreted differently in the future by government officials.\n\n \n\n18\n\n \n\n \n\nVisitIQ also faces increasingly stringent\ndata protection laws and regulations outside of the United States. For example, in connection with our planned expansion into European\nmarkets, VisitIQ anticipates being subject to both the European and UK General Data Protection Regulation (“GDPR”),\nwhich impose stringent operational requirements for entities processing personal information and penalties for non-compliance that\ninclude bans on processing personal data and fines of up to €20 million (or £17.5 million under UK GDPR) or 4% of the\nnon-compliant company’s annual global revenues, whichever is greater.\n\n \n\nFor additional information about VisitIQ’s\napproach to laws and regulations relating to privacy, data protection and information security, please see the section titled\n“*Risk Factors-Risks Related to Data Collection and Security, Intellectual Property and Technology Industry Regulations.*”\nMany of these laws and regulations are subject to change and uncertain interpretation, and could result in investigations, claims,\nchanges to VisitIQ’s business practices, increased cost of operations and declines in user growth, retention, or engagement,\nany of which could significantly harm our business.\n\n \n\n**Data Privacy, Security & Compliance**\n\n \n\nVisitIQ operates on a “privacy-first”\narchitecture designed to meet evolving regulatory requirements, industry expectations, and customer risk standards. Our products\nare built to maximize marketing performance without compromising consumer trust or compliance obligations. The following principles\nguide our approach:\n\n \n\n**Privacy-By-Design**\n\n \n\nVisitIQ develops all data products and\nplatform features using a privacy-by-design methodology. This includes data minimization, transparent processing practices, clear\nconsumer opt-out mechanisms and strict internal controls around how data is collected, used and retained. Each new feature undergoes\na privacy and compliance review to ensure alignment with applicable U.S. and international regulations. The platform avoids reliance\non third-party cookies, prioritizes deterministic and permission-based data sources and uses industry-standard methods for identity\nresolution and enrichment.\n\n \n\n**Data Collection & Use**\n\n \n\nVisitIQ collects data from websites, mobile\napps, public sources, data compilers and commercial partners. This may include identity attributes, demographic information, behavioral\npatterns, movement data, digital engagement signals, device identifiers, inferred characteristics and consumer interest categories.\nThis data supports the construction of audience intelligence, identity graphs, lookalike models, buyer-intent signals and geo-based\ntargeting layers used across digital and traditional marketing channels. Information may also be used to validate, enhance and\nmaintain internal systems, support product development, and provide fraud-prevention capabilities. VisitIQ does not collect data\nfor purposes unrelated to marketing, nor does it use sensitive categories in ways prohibited by law or industry standards.\n\n \n\n**Consumer Controls**\n\n \n\nConsumers may opt out of VisitIQ’s\nmarketing database at any time using the “Do Not Sell My Personal Information” link on its website. Opt-out requests\nremove an individual’s data from active marketing use and place it on a suppression list to prevent reintroduction. California\nresidents receive additional rights under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights\nAct (“CPRA”), including the right to access personal information, request deletion of data collected directly from\nthem and opt out of the sale or sharing of personal information. VisitIQ verifies consumer identity before fulfilling requests\nto prevent unauthorized access. VisitIQ does not knowingly collect data from individuals under the age of 16 without appropriate\nlegal consent.\n\n \n\n**Security Architecture**\n\n \n\nVisitIQ employs an enterprise-grade security\narchitecture designed to protect data at rest and in transit. Core controls include encryption, hashing, tokenization, network-level\nfirewalls, access-control policies, multi-factor authentication, logging and monitoring systems, and routine security reviews.\nProduction and development environments are separated and access is granted based on least-privilege principles. Although no system\ncan guarantee absolute protection from cyberattacks, VisitIQ invests in security infrastructure, vendor assessments and continuous\nmonitoring to minimize risk and maintain data integrity.\n\n \n\n19\n\n \n\n \n\n**Governance**\n\n \n\nData governance is embedded directly into\nVisitIQ’s platform and internal workflows. VisitIQ maintains suppression lists, audit logs, change-tracking records, permissions-based\nuser access and defined review procedures. All data updates, enrichment routines and outbound data flows follow structured governance\npolicies supporting accuracy, accountability and responsible use. Enterprise customers may apply custom permissioning, review workflows\nand data-access configurations to align VisitIQ with their own compliance frameworks. Governance controls also ensure data partners\nand service providers comply with contractual privacy obligations.\n\n \n\n**Global Regulatory Compliance**\n\n \n\nVisitIQ adheres to the requirements of\nCCPA, CPRA, and other applicable U.S. state privacy laws. The company also supports best-effort compliance with GDPR and other\ninternational regulations governing data processing, consumer rights, and cross-border data movement. Internal policies align with\nindustry standards for consent management, data retention, purpose limitation, opt-out processing, and security controls. As global\nprivacy frameworks evolve, VisitIQ updates its data practices, contractual terms, and internal processes to ensure continued compliance.\n\n \n\n**Our Employees and Human Capital Resources**\n\n \n\nAs of August 31, 2025, VisitIQ had a total\nof 24 employees and independent contractors. As of April 30, 2026, VisitIQ had a total of 22 employees and independent contractors.\nThe decrease reflects operational systemic efficiencies. VisitIQ supplements its workforce with contractors and consultants.\n\n \n\nTo our knowledge, none of VisitIQ’s\nemployees is represented by a labor union or covered by a collective bargaining agreement. VisitIQ has not experienced any work\nstoppages, and it considers its relations with its employees to be good. VisitIQ’s human capital resources objectives include,\nas applicable, identifying, recruiting, retaining, incentivizing and integrating our existing and new employees. The principal\npurposes of VisitIQ’s equity incentive plan are to attract, retain and reward personnel through the granting of share-based\ncompensation awards in order to increase stockholder value and the success of VisitIQ by motivating such individuals to perform\nto the best of their abilities and achieve VisitIQ’s objectives.\n\n \n\n**Intellectual Property**\n\n \n\nWe have a portfolio of registered U.S.\ntrademark applications and registrations, including VISITID and VISITIQ. In addition, we enter into confidentiality agreements\nand invention or work product assignment agreements with employees and contractors involved in the development of our proprietary\nintellectual property. We intend to pursue additional intellectual property protection to the extent we believe it would be beneficial\nand cost effective.\n\n \n\n20\n\n \n\n \n\n**Facilities**\n\n \n\nVisitIQ’s principal office is located\nat 729 N Washington Ave, Suite 600, Minneapolis, MN 55401.\n\n \n\nVisitIQ believes that its facilities are\nsuitable to meet its current needs. VisitIQ intends to expand its facilities or add new facilities as it grows, and it believes\nthat suitable additional or alternative space will be available on commercially reasonable terms as needed to accommodate any such\ngrowth.\n\n \n\n**Corporate Information**\n\n \n\nThe Company was incorporated in the State\nof Nevada on March 31, 2009 under the name Designer Export, Inc. On June 30, 2010, in connection with a reverse merger transaction,\nthe Company changed its name to China Bilingual Technology & Education Group Inc. The Company ceased filing reports with the\nSEC in 2012 and appears to have ceased operations at that time and its corporate charter was revoked. From 2016 to 2018, the Company\nwas subject to a Nevada Court Custodianship Proceeding and, in April 2017, the Company changed its name to Capstone Technologies\nGroup, Inc. On March 31, 2020, the Company was placed into a custodianship.\n\n \n\nIn January 2021, shares of the Company\nwere purchased by a current investor in the Company from the former custodian, triggering a change in control and the resignation\nof the custodian from all positions with the Company. In 2021 and 2022, the Company invested in preferred stock and debt instruments\nof DrivenIQ Corporation (“DrivenIQ”). In 2024, the Company foreclosed upon the assets of DrivenIQ in connection with\nDrivenIQ’s default on certain debt instruments issued to the Company. In connection with the foreclosure, the Company formed\nVisitIQ, LLC which assumed the assets of DrivenIQ foreclosed upon by the Company and assumed approximately $2,570,000 of DrivenIQ\nliabilities. In March 2025, the Company changed its name to “VisitIQ Corp.”\n\n \n\nThe Company’s principal office is\nlocated at 729 N Washington Ave, Suite 600, Minneapolis, MN 55401. Our website address is https://visitiq.io. Information contained\non our website or connected thereto does not constitute part of, and is not incorporated by reference into, this Annual Report.\n\n \n\n21"}