{"url_path":"/sec/dbgi/8-k/2026-07-09/item-8-01","section_key":"item-8-01","section_title":"Item 8.01 Other Events.**","topic":"sec","document":{"doc_type":"8-K","doc_date":"2026-07-09","source_url":"https://www.sec.gov/Archives/edgar/data/1668010/0001493152-26-032677-index.html","accession_number":"0001493152-26-032677","cik":"0001668010","ticker":"DBGI","issuer_name":"Digital Brands Group, Inc.","edgar_url":"https://www.sec.gov/Archives/edgar/data/1668010/0001493152-26-032677-index.html","primary_entity_key":"0001668010","primary_entity_name":"Digital Brands Group, Inc."},"word_count":233,"has_tables":true,"body_markdown":"**Item\n8.01 Other Events.**\n\n \n\nOn\nJuly 7, 2026, Digital Brands Group, Inc. (the “Company”) issued a press release announcing a strategic partnership between\nits AVO brand and the largest college bookstore chain in the United States, which operates over 1,000 bookstore locations. Under this\npartnership, AVO will assume all prime retail floor space currently occupied by lululemon across all existing bookstore locations. The\nCompany intends to leverage this expanded retail presence by deploying its store-in-store concept, which integrates customization-focused\ntechnology and enhanced customer experiences into every location.\n\n \n\nA\ncopy of the press release issued by the Company on July 7, 2026 is attached hereto as Exhibit 99.1 and is incorporated herein by reference.\n\n \n\nOn\nJuly 8, 2026, the Company issued a press release providing third quarter 2026 revenue guidance of $8.5 million to $11.0 million and positive\nnet income. The Company indicated this represents a projected 300% to 500% year-over-year increase in revenue, alongside a significant\nbottom-line turnaround from a $3.5 million net loss in Q3 of the prior year to break-even or positive net income. The forecasted growth\nis driven by two key catalysts: a collegiate expansion from 1 to 18 universities, and a landmark government contract for the first scale\ndeployment program across three cities.\n\n \n\nA\ncopy of the press release issued by the Company on July 8, 2026 is attached hereto as Exhibit 99.2 and is incorporated herein by reference."}