{"url_path":"/sec/max/8-k/2026-06-29/item-9-01","section_key":"item-9-01","section_title":"Item 9.01 Financial Statements and Exhibits.","topic":"sec","document":{"doc_type":"8-K","doc_date":"2026-06-29","source_url":"https://www.sec.gov/Archives/edgar/data/1818383/0001818383-26-000173-index.html","accession_number":"0001818383-26-000173","cik":"0001818383","ticker":"MAX","issuer_name":"MediaAlpha, Inc.","edgar_url":"https://www.sec.gov/Archives/edgar/data/1818383/0001818383-26-000173-index.html","primary_entity_key":"0001818383","primary_entity_name":"MediaAlpha, Inc."},"word_count":94,"has_tables":true,"body_markdown":"ITEM 9.01 – Financial Statements and Exhibits.\n\n(d) Exhibits\n\nExhibit\n\nNo.\nDescription\n\n10.1\n\n[Assignment, Assumption and Termination Agreement](ex101-assignmentassumption.htm)[dated June 25, 2026 by and among the Company, Insignia A QL Holdings, LLC and Insignia QL Holdings, LLC.](ex101-assignmentassumption.htm)\n\n104Cover Page Interactive Data File (embedded within the Inline XBRL document).\n\nSIGNATURES\n\nPursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.\n\nMediaAlpha, Inc.\n\nDate: June 29, 2026By:/s/ Jeffrey B. Coyne\n\nName:Jeffrey B. Coyne\n\nTitle:General Counsel & Secretary"}