{"url_path":"/sec/prpl/8-k/2026-07-16/cover-page","section_key":"cover-page","section_title":"Cover Page","topic":"sec","document":{"doc_type":"8-K","doc_date":"2026-07-16","source_url":"https://www.sec.gov/Archives/edgar/data/1643953/0001213900-26-078509-index.html","accession_number":"0001213900-26-078509","cik":"0001643953","ticker":"PRPL","issuer_name":"Purple Innovation, Inc.","edgar_url":"https://www.sec.gov/Archives/edgar/data/1643953/0001213900-26-078509-index.html","primary_entity_key":"0001643953","primary_entity_name":"Purple Innovation, Inc."},"word_count":310,"has_tables":true,"body_markdown":"false\n--12-31\n0001643953\n\n0001643953\n\n2026-07-16\n2026-07-16\n\niso4217:USD\n\nxbrli:shares\n\niso4217:USD\n\nxbrli:shares\n\n \n\n \n\n**UNITED STATES**\n\n**SECURITIES AND EXCHANGE COMMISSION**\n\n**Washington, D.C. 20549**\n\n \n\n**FORM 8-K**\n\n \n\n**CURRENT REPORT**\n\n**Pursuant to Section 13 or 15(d)**\n\n**of the Securities Exchange Act of 1934**\n\n \n\n**Date of Report (Date of earliest event reported):**July 16, 2026\n\n \n\n**Purple Innovation, Inc.**\n\n**(Exact Name of Registrant as Specified in its\nCharter)**\n\n** **\n\n**Delaware**\n \n**001-37523**\n \n**47-4078206**\n\n**(State of Incorporation)**\n \n**(Commission File Number)**\n \n**(IRS Employer\nIdentification No.)**\n\n \n\n**4100 North Chapel Ridge Rd., Suite 200**\n \n \n\n**Lehi, Utah**\n \n**84043**\n\n**(Address of Principal Executive Offices)**\n \n**(Zip Code)**\n\n \n\n**Registrant’s telephone number, including\narea code: (801) 756-2600**\n\n** **\n\n**N/A**\n\n**(Former name or former address, if changed since\nlast report)**\n\n \n\nCheck the appropriate box below if the Form 8-K\nis intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:\n\n \n\n☐Written communication pursuant to Rule 425 under the Securities\nAct (17 CFR 230.425)\n\n \n\n☐Soliciting material pursuant to Rule 14a-12 under the Exchange\nAct (17 CFR 240.14a-12)\n\n \n\n☐Pre-commencement communications pursuant to Rule 14d-2(b)\nunder the Exchange Act (17 CFR 240.14d-2(b))\n\n \n\n☐Pre-commencement communications pursuant to Rule 13e-4(c)\nunder the Exchange Act (17 CFR 240.13e-4(c))\n\n \n\nSecurities registered pursuant to Section 12(b) of the Act:\n\n \n\n**Title of each class**\n \n**Trading Symbol(s)**\n \n**Name of each exchange on which registered**\n\nClass A Common Stock, par value $0.0001 per share\n \nPRPL\n \nThe NASDAQ Stock Market LLC\n\n \n\nIndicate by check mark whether the registrant\nis an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the\nSecurities Exchange Act of 1934 (§ 240.12b-2 of this chapter).\n\n \n\nEmerging growth company ☐\n\n \n\nIf an emerging growth company, indicate by check\nmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting\nstandards provided pursuant to Section 13(a) of the Exchange Act. ☐"}