{"url_path":"/sec/sam/8-k/2026-08-11/item-8-01","section_key":"item-8-01","section_title":"Item 8.01 Other Events.","topic":"sec","document":{"doc_type":"8-K","doc_date":"2026-08-11","source_url":"https://www.sec.gov/Archives/edgar/data/949870/0001193125-26-344575-index.html","accession_number":"0001193125-26-344575","cik":"0000949870","ticker":"SAM","issuer_name":"BOSTON BEER CO INC","edgar_url":"https://www.sec.gov/Archives/edgar/data/949870/0001193125-26-344575-index.html","primary_entity_key":"0000949870","primary_entity_name":"BOSTON BEER CO INC"},"word_count":95,"has_tables":true,"body_markdown":"## Item 8.01 Other Events.\n\nOn August 10, 2026, the Company entered into a 10b5-1 plan to repurchase up to $25 million of the Company’s Class A Common Stock during the period commencing September 28, 2026 and ending December 25, 2026.\n\nSIGNATURES\n\nPursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.\n\n \n\n \n\n \n\nThe Boston Beer Company, Inc.\n\n \n\n \n\n \n\n \n\nDate:\n\nAugust 11, 2026\n\nBy:\n\n /s/ Jim Koch\n\n \n\n \n\n \n\nName: C. James Koch\nTitle: Founder, Brewer, President, CEO, and Chairman"}