The Alcohol and Tobacco Tax and Trade Bureau (TTB) establishes the approximately 7,800-acre "Ballard Canyon" viticultural area in Santa Barbara County, California. The viticultural area lies entirely within the larger Santa Ynez Valley viticultural area and the multicounty Central Coast viticultural area. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase.