The Alcohol and Tobacco Tax and Trade Bureau (TTB) establishes the approximately 15,900-acre "Palos Verdes Peninsula" viticultural area in the southwestern coastal region of Los Angeles County, California. The Palos Verdes Peninsula viticultural area is not located within, nor does it contain, any established viticultural area. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase.