The Alcohol and Tobacco Tax and Trade Bureau (TTB) establishes the approximately 70-acre ``Ulupalakua'' viticultural area (AVA) on the island of Maui, Hawaii. The Ulupalakua viticultural area is not located within, nor does it contain, any other established viticultural area. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase.