This final rule amends the regulations applicable to the Market Access Program (MAP) authorized by section 203 of the Agricultural Trade Act of 1978. This rule incorporates into the MAP allocation process the level of export contributions, including brand promotion cost-share contributions, made by U.S. industry participants; authorizes reimbursement of certain travel expenses for brand participants and certain necessary packaging and labeling design expenses; extends the activity payment deadline following the end of an activity plan year; establishes a 5-year limit, per country, on CCC assistance for brand promotion by single companies, and permits reimbursement to participants based upon issuance of a credit memo as an alternative to a transfer of funds.