DRIVING AT APPROXIMATELY 35 MPH CONSUMER RAN STOP SIGN . WAS HIT FROM SIDE AT SUCH HARD IMPACT THAT THE VEHICLE MADE A DIRECT HIT INTO A TREE. DRIVER'S AND PASSENGER'S SIDE AIRBAGS DID NOT DEPLOY. RADITOR WAS PUSHED BACK AT LEAST 10 INCHES. AIRBAG SENSORS ARE LOCATED ON THE SIDES OF RADITOR.THIS DEFECT CAUSED CONSUMER TO SUSTAIN INJURIES IN PELVIS AREA AND LOSS OF SIGHT IN ONE EYE. *AK