I WAS DRIVING MY FAMILY TO AN AFTERNOON LUNCH ON THE 5TH OF DECEMBER, 2014, THE DAY WAS CHILLY AND IT WAS A GOOD TIME TO HAVE THE HEATED SEATS ON... AFTER ABOUT 10 MINUTES OF DRIVING I NOTICED A BURNING SMELL AND THOUGHT IT WAS SOMETHING IN THE AREA (IT WAS ACTUALLY MY SEAT LIGHTING ME ON FIRE), NEEDLESS TO SAY THE SMELL CONTINUED TO GET WORSE AND I KNEW SOMETHING WAS WRONG. I LOOKED FOR A SAFE AREA TO PULL OVER AND IDENTIFY THE SOURCE OF THE SMELL, BEFORE I WAS ABLE TO GET OFF THE ROAD MY SIDE STARTED SMOKING AND LIT ON FIRE. I FRANTICALLY PULLED OFF THE ROAD AND JUMPED OUT. I THEN PROCEEDED TO RIP OF MY JACKET AND PUT OUT THE SMOLDERING SECTION OF IT. AFTER THAT I NOTICED THE CAR WAS STILL SMOKING ON THE LEFT SIDE OF THE DRIVERS SEAT ABOUT TO GO UP IN FLAMES, AT THIS TIME MY WIFE WAS PULLING OUR 2 YEAR OLD TWINS OUT OF THE VEHICLE I GOT BACK TO THE CAR TO TURN IT OFF AND EXTINGUISH THE FIRE. ONCE I WAS ABLE TO DIAGNOSE THE SCENE I FOUND THE HEATED SEAT HAD MALFUNCTIONED IN SOME MANNER AND BURNED A NICE HOLE IN THE SEAT WHICH IN RETURN LIT MY JACKET ON FIRE. I WILL GET IT INTO THE SHOP TO HAVE THE FUSE TAKEN OUT AND MAKE THE HEATED SEATS INOPERABLE NOT TAKING ANY CHANCES. *TR