TL* THE CONTACT OWNED A 2005 DODGE RAM 2500. WHILE DRIVING APPROXIMATELY 55 MPH AND ATTEMPTING TO AVOID CRASHING INTO A DEER, THE CONTACT NOTICED FLAMES ON THE REAR PASSENGER SEAT. THE CONTACT ATTEMPTED TO EXTINGUISH THE FIRE BY POURING SODA ON THE SEAT. THE CONTACT HAD TO JUMP OUT OF THE VEHICLE. IMMEDIATELY AFTERWARDS, THE VEHICLE WAS COMPLETELY ENGULFED IN FLAMES. A POLICE REPORT WAS FILED AND THERE WERE NO INJURIES. THE VEHICLE WAS DESTROYED. THE MANUFACTURER WAS NOT MADE AWARE OF THE FAILURE. THE APPROXIMATE FAILURE MILEAGE WAS 140,000. THE VIN WAS UNAVAILABLE.