DRIVING TO SHOPPING CENTER, I HAD MY HEATED SEAT TURNED TO THE HIGHEST SETTING. IT SEEMED AS THOUGH THE SEAT WAS UNUSUALLY WARM SO I TURNED THE SEAT DOWN TO THE MEDIUM SETTING AND CONTINUED DRIVING. THE SEAT CONTINUED TO FEEL UNCOMFORTABLE AS I DROVE, SO I TURNED IT DOWN TO LOW, BUT IT STILL DID NOT COOL DOWN. IT BECAME ALARMINGLY HOT SO I TURNED IT OFF COMPLETELY BUT IT DID NOT COOL DOWN. AT THIS POINT I WOULD HAVE EXITED THE CAR, BUT I WAS IN HEAVY TRAFFIC IN FRONT OF THE MALL. AFTER PARKING I DID MY SHOPPING AND DID NOT TURN THE SEAT ON FOR THE DRIVE HOME. THE NEXT MORNING I DISCOVERED A 13 INCH BURN IN THE CONFIGURATION OF A WIRE ON MY LEFT BUTTOCK AND THIGH. (PICTURE TAKEN) BMW REPORT STATED THAT THEY FOUND NOTHING WRONG WITH THE SEAT AND THAT IT "PERFORMED AS IT WAS DESIGNED." THEY ACCEPTED NO RESPONSIBILITY FOR MY BODILY INJURY. *TR