ON 7/18/15 AT ABOUT 11:10 AM IN THE NEWLY PAVED PARKING LOT OF THE LOWES, LATHAM, NEW YORK, THE ALLOY RIM OF DRIVER SIDE FRONT WHEEL SPLIT (RIM INTO TWO PIECES) CAUSING THE TIRE TO BLOW OUT AND THE VEHICLE TO GRAZE THE A LIGHT POLE. THE TIRE, WHEEL AND RIM DID NOT HIT ANYTHING PRIOR TO THE RIM FAILURE. THERE WERE NO POTHOLES OR OBSTRUCTIONS IN THE LOT. EVEN IN GRAZING THE LIGHT POLE, THE TIRE DID NOT MAKE CONTACT WITH THE POLE, ONLY THE OUTER FENDER FLARE MADE CONTACT. THIS WAS A SPONTANEOUS FAILURE OF THE RIM. INSURANCE INVESTIGATION CONFIRMS THE RIM FAILURE. TOYOTA DENIES RIM FAILURE. THE RIM AND ALL PARTS REMOVED FROM THE VEHICLE ARE AVAILABLE FOR INSPECTION.