TL* THE CONTACT OWNS A 2006 MERCEDES BENZ R350. THE CONTACT STATED THAT THE FRONT DRIVERS SIDE SEAT BACK AND CUSHION HEATER WAS ACTIVATED, WHILE DRIVING APPROXIMATELY 25 MPH. A BURNING ODOR EMITTED INSIDE OF THE VEHICLE. THE VEHICLE WAS MANEUVERED TO THE SIDE OF THE ROAD. THE SEAT HEATER WAS IMMEDIATELY DEACTIVATED. THE CONTACT SUSTAINED MINOR BURNS TO THE BACK AREA AND MEDICAL ATTENTION WAS NOT REQUIRED. THERE WERE NO FLAMES VISIBLE. A FIRE REPORT WAS NOT FILED. THE VEHICLE WAS TAKEN TO THE DEALER WHERE THE SEAT AND HEATING ELEMENT WERE BOTH REPLACED. THE MANUFACTURER WAS NOT NOTIFIED OF THE FAILURE. THE APPROXIMATE FAILURE MILEAGE WAS 130,000. THE VIN WAS UNAVAILABLE.