ON 1/15/2016, I HIT A MASSIVE 10-POINT BUCK (DEER) HEAD ON. IT WAS STANDING IN THE MIDDLE OF THE HIGHWAY, AND I DROVE INTO IT DOING 65 MPH. THE FRONT OF MY CAR SUSTAINED SIGNIFICANT DAMAGE; THE ENTIRE FRONT END WAS PUSHED BACK AND THE HOOD WAS BENT BACK TO THE WINDSHIELD. YET, MY AIRBAG DID NOT DEPLOY. I HAVE WORKED AS A PARAMEDIC/FF FOR OVER 15 YEARS, AND I HAVE WORKED HUNDREDS OF ACCIDENT SCENES. I CAN TELL YOU RIGHT NOW... THIS AIRBAG SYSTEM FAILED. WITH THE FRONT END DAMAGE THAT MY CAR SUSTAINED, THAT AIRBAG SHOULD HAVE DEPLOYED IMMEDIATELY. I HAVE REACHED OUT TO KIA WITH NO RESPONSE, SO PERHAPS THE NHTSA CAN FORCE KIA TO FIX THIS. BECAUSE I CAN TELL YOU RIGHT NOW, THERE ARE GOING TO BE SOME FATALITIES IF THIS ISN'T FIXED.