TL* THE CONTACT OWNS A 2010 CHEVROLET MALIBU. WHILE DRIVING APPROXIMATELY 65 MPH, THERE WAS AN ABNORMAL SMOKE ODOR. THE CONTACT STATED THAT THE HEATED SEAT ELEMENT BURNED A HOLE INTO THE SEAT FABRIC AND THE BACK OF THE CONTACT'S SWEATER. THE CONTACT WAS NOT INJURED. THE VEHICLE WAS TAKEN TO THE DEALER WHERE IT WAS DIAGNOSED THAT THE MODULE AND THE DRIVER SEAT NEEDED TO BE REPLACED. THE VEHICLE WAS NOT REPAIRED. THE MANUFACTURER WAS NOTIFIED OF THE FAILURE. THE VIN WAS UNKNOWN. THE APPROXIMATE FAILURE MILEAGE WAS 65,000.