AFTER STARTING VEHICLE, DRIVER SMELLED SMOKE, BUT DID NOT KNOW THE SOURCE OF SMOKE. (DRIVER THOUGHT IT MIGHT BE SOMETHING BURNING IN THE NEIGHBORHOOD.) BY THE TIME DRIVER HAD DRIVEN 2.2 MILES ON CITY ROADS (AT SPEED <40 MPH), SMOKE BEGAN BILLOWING FROM THE USB PORT ON THE FRONT DASH. DRIVER PULLED OVER ON THE SHOULDER OF A CITY STREET. THE FRONT DASH AROUND USB PORT WAS NOW GLOWING ORANGE. DRIVER TURNED OFF VEHICLE, TOSSED A CUP OF WATER ONTO FRONT DASH IN AREA OF USB PORT, EXITED VEHICLE AND CALLED 911. POLICE AND FIRE PERSONNEL RESPONDED. FIRST RESPONDERS SAID WATER EXTINGUISHED FIRE. VEHICLE OWNER CALLED LOCAL JEEP DEALER, WHO SAID IN THE CASE OF FIRE TO CALL JEEP CUSTOMER SERVICE AT 1-800-992-1997. LOCAL JEEP DEALER SUGGESTED THE OWNER ALSO CALL OWNER'S INSURANCE COMPANY. JEEP CUSTOMER SERVICE ASSIGNED A CASE # AND SAID OWNER WOULD BE CONTACTED IN 2-3 BUSINESS DAYS. OWNER HAD VEHICLE TOWED TO LOCAL JEEP DEALER. JEEP FCA SENT A 3RD PARTY INVESTIGATOR TO INSPECT THE VEHICLE. 21 DAYS AFTER FIRE INCIDENT, JEEP FCA ISSUED A LETTER TO OWNER STATING, "IN THE ABSENCE OF ANY SUBSTANTIATING EVIDENCE INDICATING THAT THE CAUSE OF THE FIRE WAS ATTRIBUTED TO A CONDITION EXISTING IN THE VEHICLE WHEN IT LEFT OUR MANUFACTURING PLANT, WE FIND IT NECESSARY TO DENY RESPONSIBILITY IN THIS MATTER."